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Social Media Marketing

Why Use Social Media for B2B Marketing?

Posted by Charlie MacLeod On Sep - 17 - 2014
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Digital Changes Everything. It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing behaviors. Retail websites, rating services, online forums, social sites, peer reviews and blogs are all sources used by consumers to […]

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SMM’s Weekly Picks: Favorite summer activity on Long Island

Posted by support@smmadvertising.com On Jul - 31 - 2014

Each Friday, members of our team will let us know what they’re into this week based on a certain topic.   With all that Long Island has to offer in the summer, today’s edition of SMM’s Weekly Picks focuses on our favorite summer activities to enjoy on this beautiful island.   “Boating. Every weekend all summer long, […]

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SMM’s Weekly Picks: Our “must have” app

Posted by support@smmadvertising.com On Jul - 25 - 2014
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Each Friday, members of our team will let us know what they’re into this week based on a certain topic.  In today’s post, Steve Comando, Trish DeGraw and Judy DeBiase discuss their must-have app of the moment.   “Instagram isn’t just a tool to share photos, but a way to tell your story and share […]

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SMM Advertising President Charlie MacLeod Appointed to New York State Insurance Fund Board of Commissioners

Posted by SMM Advertising On Jul - 9 - 2014

SMM Advertising President Charlie MacLeod has recently been appointed to the New York State Insurance Fund Board of Commissioners (NYSIF, Albany, NY). MacLeod, along with three other new appointees, was nominated by New York State Governor Andrew Cuomo and confirmed by the New York State Senate on June 20, 2014. As a new NYSIF Commissioner, […]

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SMM Advertising wins two PromaxBDA Awards

Posted by SMM Advertising On Jun - 25 - 2014

SMM Advertising has won two PromaxBDA Awards for the Suffolk County Fire, Rescue & Emergency Services (FRES) Campaign: Volunteer to be Amazing. • Art Direction & Design, PSA Spot:  Gold PromaxBDA Award • Public Service Announcement Spot:  Bronze PromaxBDA Award The TV spot was part of a “heroic” multimedia campaign developed to help increase the […]

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SMM President Charlie MacLeod speaks at HIA-LI 26th Annual Business Trade Show & Conference

Posted by SMM Advertising On Jun - 19 - 2014

SMM’s President, Charlie MacLeod, recently spoke as part of a panel discussion at HIA’s annual conference: The Strength of the Long Island Manufacturing Sector: How You Can Get Engaged. The session focused on current and future initiatives to strengthen the LI manufacturing sector, through both perception and reality. Joining Charlie was Pat Malone, Stony Brook […]

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So, You Think You Know B2B Marketing?

Posted by Robert Mattson On Jun - 5 - 2014
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The first of a series For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B was called “industrial” advertising, and the height […]

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Damage Control in the Digital World

Posted by Robert Mattson On May - 15 - 2014
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In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and companies need to manage what we used to call “bad press” in […]

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SMM Wins Another Award for Suffolk County FRES Campaign: The Communicator Awards “Award of Distinction” (Silver)

Posted by SMM Advertising On May - 13 - 2014

CONGRATULATIONS, SMM! SMM Wins Another Award for Suffolk County FRES Campaign The Communicator Awards “Award of Distinction” (Silver) Category: Commercials, Public Service In addition to a Telly Award, SMM has won a Communicators Award of Distinction for the Commercial, “Volunteer to be Amazing,” which was created for client Suffolk County, NY’s Department of Fire, Rescue […]

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Tricia Folliero Moderates Social Media Panel at SolarTech 2014

Posted by SMM Advertising On May - 8 - 2014
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SMM’s Tricia Folliero recently spoke at the SolarTech East Coast 2014 conference. She was the Session Chair for its “Maximizing Social Media and Digital Marketing Strategies for Solar” panel, moderating a group including: • Nicholas Davis, Agrion Business Network • Mary Noyes Joynt, WilkinsonShein Communications • Carter Lavin, Solar Marketing Group • Kelcy Pegler Jr, […]

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