Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping […]
Trying to hire? In 2015, the chances are that your candidates will type a job title into a search engine. This is why it is important to keep your job postings highly visible and […]
For at least one generation of business, companies have struggled with the question of whether or not to establish an in-house agency or to contract with an outside agency to perform advertising functions. Let’s […]
It’s no surprise that today’s digital technology combined with sophisticated database management is resulting in a rapidly new growing field known as marketing automation. The two are actually a perfect fit when it comes […]
Each Friday, members of our team will let us know what they’re into this week based on a certain topic.
With all that Long Island has to offer in the summer, today’s edition of SMM’s Weekly Picks […]
Each Friday, members of our team will let us know what they’re into this week based on a certain topic. In today’s post, Steve Comando, Trish DeGraw and Judy DeBiase discuss their must-have app […]
For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of […]