604, 2015

Mobile as the Medium

Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping […]

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104, 2015

Top 10 Ways to Super Charge and Optimize Your Job Postings

Trying to hire? In 2015, the chances are that your candidates will type a job title into a search engine. This is why it is important to optimize your job postings and keep them […]

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1601, 2015

In-House or Outside Advertising Agency?

For at least one generation of business, companies have struggled with the question of whether or not to establish an in-house agency or to contract with an outside agency to perform advertising functions. Let’s […]

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2312, 2014

Healthcare Marketing – An Emphasis on Digital

Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer.  At first glance it may seem out of place to execute […]

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511, 2014

Your next hire…what side of the brain aisle are they on?

Brain functions and why they matter to marketers
Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project […]

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310, 2014

Marketing Automation – The Fastest Growing Discipline in Corporate Marketing

It’s no surprise that today’s digital technology combined with sophisticated database management is resulting in a rapidly new growing field known as marketing automation. The two are actually a perfect fit when it comes […]

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1709, 2014

Why Use Social Media for B2B Marketing?

Digital Changes Everything.

It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing […]

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3107, 2014

SMM’s Weekly Picks: Favorite summer activities on Long Island

Each Friday, members of our team will let us know what they’re into this week based on a certain topic.
 
With all that Long Island has to offer in the summer, today’s edition of SMM’s Weekly Picks […]

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2507, 2014

SMM’s Weekly Picks: Our “must-have” app

Each Friday, members of our team will let us know what they’re into this week based on a certain topic.  In today’s post, Steve Comando, Trish DeGraw and Judy DeBiase discuss their must-have app […]

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506, 2014

So, You Think You Know B2B Marketing?

For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of […]

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