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Through the Digital Looking Glass

Posted by Robert Mattson On Apr - 17 - 2014
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I’m going to start by quoting from the poem “To a Louse” by the Scottish poet Robert Burns: “Oh wad some power the giftie gie us To see oursel’s as others see us! It wad frae monie a blunder free us, An’ foolish notion…” The ability to see yourself through the eyes of others, and […]

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SMM ADVERTISING WINS “TELLY” AWARD

Posted by SMM Advertising On Mar - 20 - 2014

SMM Advertising has won a Telly Award, from among nearly 12,000 entries received internationally, in the 35th annual competition that honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. SMM won a Bronze Telly for the Commercial, “Volunteer to be Amazing,” which was […]

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Searching for Analogs in a Digital World

Posted by Robert Mattson On Mar - 13 - 2014
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It’s been over a year ago since I first blogged on the subject of Big Data, and I‘ve had time to further consider the fundamental changes an unbounded supply of consumer information will have on marketing. For decades we have concentrated on marketing to a demographic; in the future we will be marketing to individuals. […]

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New P-words to Ponder

Posted by Robert Mattson On Feb - 26 - 2014
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My most recent blog dealt with the inadequacies I see in the traditional marketing model that is still being taught in business schools everywhere. Specifically, I asserted that the classical four Ps – Product, Place, Price, Promotion – together with the more recently added Packaging, Positioning and People, can no longer be treated as independent […]

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Minding Your Ps and Qs

Posted by Robert Mattson On Feb - 14 - 2014
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The Traditional Four Ps of Marketing I graduated from engineering school back in the 1960s (no, I wasn’t a prodigy; I’m just that old). When I speak about the experience I like to joke that it was easier then because we only had four elements to worry about: earth, air, fire and water. It seems […]

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The Game’s Afoot, and It Means Business.

Posted by Robert Mattson On Jan - 31 - 2014
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Ender’s Game is a science fiction novel by Orson Scott Card, and the basis for a recently released motion picture starring Harrison Ford (no stranger to the genre). While I have not yet seen the movie, I’ve read the book and it provides some provocative thoughts regarding gaming as a tool for learning. This is […]

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SMM Advertising Brand Makeover Series: Part 2

Posted by SMM Advertising On Jan - 31 - 2014

SMM recently completed some brand “makeovers.” Makeover #2: Nationwide. Visit us on Facebook and let us know what you think!

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SMM Advertising President Charlie MacLeod discusses the agency’s “Humanizing Brands” positioning and more in a recent Newsday Executive Suite profile

Posted by SMM Advertising On Jan - 29 - 2014

With mobile phones and social media, there’s a change happening in advertising, says Charlie MacLeod, CEO of SMM Advertising in Smithtown. Content for cellphones and tablets must convey information seamlessly and instantly, with more images than text for the small screen. Ad companies are becoming responsible for creating content that “humanizes,” because “brands are really […]

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SMM Advertising Brand Makeover Series: Part 1

Posted by SMM Advertising On Jan - 24 - 2014

SMM recently completed some brand “makeovers.” Makeover #1: Eldor. Visit us on Facebook and let us know what you think!

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Humanizing Healthcare Brands

Posted by SMM Advertising On Jan - 21 - 2014

SMM was recently featured in an article discussing the benefits of humanizing brands for healthcare organizations. Investing in your company’s own supply chain by choosing to “humanize healthcare brands”

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