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Social Media Marketing

Your next hire…what side of the brain aisle are they on?

Author: Charlie MacLeod Nov - 5 - 2014
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  Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder. The Internet and social media have certainly contributed to this ever-changing […]

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Healthcare Marketing – An Emphasis on Digital

Author: Charlie MacLeod Nov - 5 - 2014

Healthcare marketers are faced with finding cost effective ways to develop patient relations, and digital methods are becoming more and more the answer.  At first glance it may seem out of place to execute digital strategies to a presumably younger audience, but as research is indicating, more and more patients are online and on mobile […]

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Marketing Automation – The Fastest Growing Discipline in Corporate Marketing

Author: Charlie MacLeod Oct - 3 - 2014
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It’s no surprise that today’s digital technology combined with sophisticated database management is resulting in a rapidly new growing field known as marketing automation. The two are actually a perfect fit when it comes to building leads and growing sales for the C-suite. Technology allows us to capture more and more information about our brand […]

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Why Use Social Media for B2B Marketing?

Author: Charlie MacLeod Sep - 17 - 2014
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Digital Changes Everything. It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing behaviors. Retail websites, rating services, online forums, social sites, peer reviews and blogs are all sources used by consumers to […]

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SMM’s Weekly Picks: Favorite summer activity on Long Island

Author: SMM Advertising Jul - 31 - 2014

Each Friday, members of our team will let us know what they’re into this week based on a certain topic.   With all that Long Island has to offer in the summer, today’s edition of SMM’s Weekly Picks focuses on our favorite summer activities to enjoy on this beautiful island.   “Boating. Every weekend all summer long, […]

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SMM’s Weekly Picks: Our “must have” app

Author: SMM Advertising Jul - 25 - 2014
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Each Friday, members of our team will let us know what they’re into this week based on a certain topic.  In today’s post, Steve Comando, Trish DeGraw and Judy DeBiase discuss their must-have app of the moment.   “Instagram isn’t just a tool to share photos, but a way to tell your story and share […]

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SMM Advertising President Charlie MacLeod Appointed to New York State Insurance Fund Board of Commissioners

Author: SMM Advertising Jul - 9 - 2014

SMM Advertising President Charlie MacLeod has recently been appointed to the New York State Insurance Fund Board of Commissioners (NYSIF, Albany, NY). MacLeod, along with three other new appointees, was nominated by New York State Governor Andrew Cuomo and confirmed by the New York State Senate on June 20, 2014. As a new NYSIF Commissioner, […]

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SMM Advertising wins two PromaxBDA Awards

Author: SMM Advertising Jun - 25 - 2014

SMM Advertising has won two PromaxBDA Awards for the Suffolk County Fire, Rescue & Emergency Services (FRES) Campaign: Volunteer to be Amazing. • Art Direction & Design, PSA Spot:  Gold PromaxBDA Award • Public Service Announcement Spot:  Bronze PromaxBDA Award The TV spot was part of a “heroic” multimedia campaign developed to help increase the […]

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SMM President Charlie MacLeod speaks at HIA-LI 26th Annual Business Trade Show & Conference

Author: SMM Advertising Jun - 19 - 2014

SMM’s President, Charlie MacLeod, recently spoke as part of a panel discussion at HIA’s annual conference: The Strength of the Long Island Manufacturing Sector: How You Can Get Engaged. The session focused on current and future initiatives to strengthen the LI manufacturing sector, through both perception and reality. Joining Charlie was Pat Malone, Stony Brook […]

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So, You Think You Know B2B Marketing?

Author: Robert Mattson Jun - 5 - 2014
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For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B was called “industrial” advertising, and the height of creativity was to put […]

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