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SMM’s Weekly Picks: Our “must have” app

Posted by support@smmadvertising.com On Jul - 25 - 2014
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Each Friday, members of our team will let us know what they’re into this week based on a certain topic.  In today’s post, Steve Comando, Trish DeGraw and Judy DeBiase discuss their must-have app of the moment.   “Instagram isn’t just a tool to share photos, but a way to tell your story and share […]

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SMM Advertising President Charlie MacLeod Appointed to New York State Insurance Fund Board of Commissioners

Posted by SMM Advertising On Jul - 9 - 2014

SMM Advertising President Charlie MacLeod has recently been appointed to the New York State Insurance Fund Board of Commissioners (NYSIF, Albany, NY). MacLeod, along with three other new appointees, was nominated by New York State Governor Andrew Cuomo and confirmed by the New York State Senate on June 20, 2014. As a new NYSIF Commissioner, […]

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SMM Advertising wins two PromaxBDA Awards

Posted by SMM Advertising On Jun - 25 - 2014

SMM Advertising has won two PromaxBDA Awards for the Suffolk County Fire, Rescue & Emergency Services (FRES) Campaign: Volunteer to be Amazing. • Art Direction & Design, PSA Spot:  Gold PromaxBDA Award • Public Service Announcement Spot:  Bronze PromaxBDA Award The TV spot was part of a “heroic” multimedia campaign developed to help increase the […]

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SMM President Charlie MacLeod speaks at HIA-LI 26th Annual Business Trade Show & Conference

Posted by SMM Advertising On Jun - 19 - 2014

SMM’s President, Charlie MacLeod, recently spoke as part of a panel discussion at HIA’s annual conference: The Strength of the Long Island Manufacturing Sector: How You Can Get Engaged. The session focused on current and future initiatives to strengthen the LI manufacturing sector, through both perception and reality. Joining Charlie was Pat Malone, Stony Brook […]

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So, You Think You Know B2B Marketing?

Posted by Robert Mattson On Jun - 5 - 2014
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The first of a series For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B was called “industrial” advertising, and the height […]

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Damage Control in the Digital World

Posted by Robert Mattson On May - 15 - 2014
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In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and companies need to manage what we used to call “bad press” in […]

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SMM Wins Another Award for Suffolk County FRES Campaign: The Communicator Awards “Award of Distinction” (Silver)

Posted by SMM Advertising On May - 13 - 2014

CONGRATULATIONS, SMM! SMM Wins Another Award for Suffolk County FRES Campaign The Communicator Awards “Award of Distinction” (Silver) Category: Commercials, Public Service In addition to a Telly Award, SMM has won a Communicators Award of Distinction for the Commercial, “Volunteer to be Amazing,” which was created for client Suffolk County, NY’s Department of Fire, Rescue […]

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Tricia Folliero Moderates Social Media Panel at SolarTech 2014

Posted by SMM Advertising On May - 8 - 2014
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SMM’s Tricia Folliero recently spoke at the SolarTech East Coast 2014 conference. She was the Session Chair for its “Maximizing Social Media and Digital Marketing Strategies for Solar” panel, moderating a group including: • Nicholas Davis, Agrion Business Network • Mary Noyes Joynt, WilkinsonShein Communications • Carter Lavin, Solar Marketing Group • Kelcy Pegler Jr, […]

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Through the Digital Looking Glass

Posted by Robert Mattson On Apr - 17 - 2014
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I’m going to start by quoting from the poem “To a Louse” by the Scottish poet Robert Burns: “Oh wad some power the giftie gie us To see oursel’s as others see us! It wad frae monie a blunder free us, An’ foolish notion…” The ability to see yourself through the eyes of others, and […]

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SMM ADVERTISING WINS “TELLY” AWARD

Posted by SMM Advertising On Mar - 20 - 2014

SMM Advertising has won a Telly Award, from among nearly 12,000 entries received internationally, in the 35th annual competition that honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. SMM won a Bronze Telly for the Commercial, “Volunteer to be Amazing,” which was […]

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