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Posted by Robert Mattson On November - 15 - 2013 0 Comment








Call it serendipity, but I recently experienced a real-world example that supports the subject of my previous blog. That one dealt with the erosion of service on the part of traditional brick-and-mortar retailers forced to compete with warehouse discounters and online retailers. My basic premise was that decreasing margins and high overhead must ultimately result [...]








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Posted by Robert Mattson On September - 16 - 2013 1 Comment








How I Learned to Stop Worrying and Love Big Brother Well, maybe not “love” exactly, but at least peacefully coexist and accept the new realities of privacy and security in the digital era (apologies to Dr. Strangelove). I can’t verify it, but I’m fairly sure that the first fictional account of cyberterrorism was in Theodore [...]








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Posted by SMM Advertising On April - 15 - 2013 0 Comment








Okay, that might seem like an odd question to be coming from someone who has been involved in advertising and marketing communications for more than 40 years. The perspective that my long tenure provides, however, is what brings the query to mind. On February 1st I reposted a blog I wrote in 2009 that contrasted [...]








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Posted by SMM Advertising On April - 2 - 2013 0 Comment








He opened the first department store in Philadelphia, is credited with inventing the price tag, and he may well have created the idea of the seasonal sale. In 1874 he became the first retailer to place a half-page newspaper ad, and the first full-page ad five years later. John Wanamaker is widely considered to be [...]








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Posted by SMM Advertising On February - 8 - 2011 0 Comment








Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 16. The customer is always right. Read again if you disagree. Sometimes [...]








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Posted by SMM Advertising On June - 29 - 2010 0 Comment








[Image Credit] A few weeks ago, along with several other agency owners from around the country, I participated in a forum at the American Association of Advertising Agencies in Manhattan. During our discussions, someone mentioned the case of an advertising agency that had recently been purchased by an investment consortium. It seems that, following the [...]








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Posted by SMM Advertising On February - 9 - 2010 0 Comment








Google’s one commercial that ran during the Super Bowl is truly a keeper. Why? In advertising we try to create messaging that attracts attention. Google did that by displaying its ultra simple web page as the one and only visual to the spot. It was so simple and true to their product attributes. Because much [...]








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Posted by SMM Advertising On January - 28 - 2010 1 Comment








Living in New York, aka the Pizza Capital of the World, often (or usually) when the name “Domino’s” is mentioned there’s a good amount of snickering, if not an all out LOL. In fact, if you really stop to think about it, it’s amazing the pizza chain is still in existence at all. So this [...]








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Posted by SMM Advertising On December - 15 - 2009 0 Comment








There’s been buzz over the past few weeks concerning how Condé Nast, the New York Times, and other publishing companies are busily preparing digital versions of their various publications. The gist is that they want to be ready for the only-rumored, yet heavily hyped, Apple Tablet. Apparently, the Kids From Cupertino have achieved such a [...]








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