SMM Logo

Archive for the ‘Design’ Category

Posted by SMM Advertising On June - 12 - 2013 1 Comment








For many industrial marketers, trade shows are the biggest outreach to customers and prospects, representing the largest single commitment of marketing dollars and manpower. But getting attention and drawing visitors is a huge challenge, especially for smaller companies without the deep pockets to take enormous space filled with glitzy displays and crowd-drawing celebrities.  The results [...]








Read More...
Posted by SMM Advertising On February - 28 - 2013 1 Comment








There’s a quiet revolution going on. Some see it as a third industrial revolution. The first gave us steam power, factories and railroads. The second brought new sources of power, new materials and the assembly line. The essence of both was mass production; the new industrial revolution turns that concept upside down. In the process [...]








Read More...
Posted by SMM Advertising On March - 2 - 2012 0 Comment








Click here to view commerciaLS If this had a title it would probably be “Doritos, Dogs & Dames” (sorry for the non-PC reference to women, but I was looking for alliteration and the pickings are lean). Doritos is an easy pick. The spot with granny slingshotting a baby so he can snatch his brother’s bag [...]








Read More...
Posted by SMM Advertising On January - 27 - 2012 0 Comment








Click here to view commercial Okay, I’m not someone who enjoys kicking a dead dog, but when the “dog” in question is a marketing disaster I’m willing to make an exception. The recent TV spots featuring Jennifer Lopez as the spokesperson for the Fiat 500 minicar is a confirmed fatality. Granted, an autopsy has yet [...]








Read More...
Posted by SMM Advertising On September - 21 - 2011 0 Comment








Click here to view commercial The campaign for K-Swiss TUBES athletic shoes does a one-eighty on the product placement concept by taking a fictional character (Kenny Powers of HBO’s Eastbound and Down), building an advertising campaign around him, and then integrating him into the company brand with unabashedly vulgar and hysterically funny viral videos. Powers [...]








Read More...
Posted by SMM Advertising On November - 4 - 2009 0 Comment








Anybody out there remember Gresham’s Law? No, not the 1960’s police drama — that was Burke’s Law, starring Gene Barry (does anyone remember Gene Barry, for that matter?). Well, you may have encountered Sir Thomas Gresham’s 16th century law in your high school or college economics class. It concerned monetary policy and the relationship between [...]








Read More...
Posted by SMM Advertising On November - 3 - 2009 3 Comments








I have been studying and working in graphic design for the past seven years. There are several factors that contribute to making a project or campaign successful and, in my opinion, choice of typeface is the most important. Selecting the appropriate typeface is key. Each type font has a personality and an image… it is [...]








Read More...
Posted by SMM Advertising On October - 21 - 2009 2 Comments








As a graphic designer, I look at every project as an artistic challenge. There is more than one way to tackle a given problem, but it is the client that gets to choose which way is best. Client X, a manufacturer of medical devices, charged us with the task of designing their 2009 annual report. [...]








Read More...