SMM Logo
Social Media Marketing

Archive for the ‘Social Media’ Category

Posted by Robert Mattson On May - 15 - 2014 0 Comment








In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and companies need to manage what we used to call “bad press” in [...]








Read More...
Posted by SMM Advertising On May - 8 - 2014 0 Comment








SMM’s Tricia Folliero recently spoke at the SolarTech East Coast 2014 conference. She was the Session Chair for its “Maximizing Social Media and Digital Marketing Strategies for Solar” panel, moderating a group including: • Nicholas Davis, Agrion Business Network • Mary Noyes Joynt, WilkinsonShein Communications • Carter Lavin, Solar Marketing Group • Kelcy Pegler Jr, [...]








Read More...
Posted by Robert Mattson On April - 17 - 2014 0 Comment








I’m going to start by quoting from the poem “To a Louse” by the Scottish poet Robert Burns: “Oh wad some power the giftie gie us To see oursel’s as others see us! It wad frae monie a blunder free us, An’ foolish notion…” The ability to see yourself through the eyes of others, and [...]








Read More...
Posted by SMM Advertising On January - 29 - 2014 0 Comment








With mobile phones and social media, there’s a change happening in advertising, says Charlie MacLeod, CEO of SMM Advertising in Smithtown. Content for cellphones and tablets must convey information seamlessly and instantly, with more images than text for the small screen. Ad companies are becoming responsible for creating content that “humanizes,” because “brands are really [...]








Read More...
Posted by SMM Advertising On April - 15 - 2013 0 Comment








Okay, that might seem like an odd question to be coming from someone who has been involved in advertising and marketing communications for more than 40 years. The perspective that my long tenure provides, however, is what brings the query to mind. On February 1st I reposted a blog I wrote in 2009 that contrasted [...]








Read More...
Posted by SMM Advertising On February - 1 - 2013 0 Comment








I’m sitting at the counter of a Waffle House restaurant just outside of Charlotte, North Carolina, watching a double order of hash browns…“smothered” and “covered”…sizzling on the grill and destined for my plate. Above that grill is an unobtrusive placard that respectfully requests that firearms not be brought into the restaurant. I doubt that the [...]








Read More...
Posted by SMM Advertising On January - 21 - 2013 0 Comment








For several years now, social media guru and author Erik Qualman has produced and posted an animated video on YouTube that presents statistical evidence regarding the influence of social media on both marketing and global culture. If I made that sound boring, I apologize. Yes, it is statistics, but startling ones presented in a thought-provoking [...]








Read More...
Posted by SMM Advertising On March - 30 - 2012 0 Comment








I currently serve as volunteer co-chair of my local school district’s Industry Advisory Board. It is an organization founded on the principle that businesspeople need to work with educators to provide students with relevant, career-related opportunities that complement their academic achievements. When I joined nearly 20 years ago, I saw it as an opportunity to [...]








Read More...
Posted by SMM Advertising On February - 1 - 2011 0 Comment








If anyone still doubts the transformational effects the digital media are having on our culture, the recent events in Egypt and Tunisia should finally set them to rest. In both cases, social networks, predominately Facebook and Twitter, are acknowledged as being instrumental in the coordination and spread of public defiance of the respective governments. In [...]








Read More...
Posted by SMM Advertising On November - 12 - 2010 0 Comment








For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles online and in print (and yes, print does still matter). I initially approached the subject with interest, then continued to [...]








Read More...