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Archive for the ‘Topical Issues’ Category

Posted by Robert Mattson On November - 15 - 2013 0 Comment








Call it serendipity, but I recently experienced a real-world example that supports the subject of my previous blog. That one dealt with the erosion of service on the part of traditional brick-and-mortar retailers forced to compete with warehouse discounters and online retailers. My basic premise was that decreasing margins and high overhead must ultimately result [...]








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Posted by SMM Advertising On March - 30 - 2012 0 Comment








I currently serve as volunteer co-chair of my local school district’s Industry Advisory Board. It is an organization founded on the principle that businesspeople need to work with educators to provide students with relevant, career-related opportunities that complement their academic achievements. When I joined nearly 20 years ago, I saw it as an opportunity to [...]








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Posted by SMM Advertising On February - 24 - 2011 1 Comment








Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 21. Hire the best you can. It’s all about people. Whether you [...]








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Posted by SMM Advertising On February - 1 - 2011 0 Comment








If anyone still doubts the transformational effects the digital media are having on our culture, the recent events in Egypt and Tunisia should finally set them to rest. In both cases, social networks, predominately Facebook and Twitter, are acknowledged as being instrumental in the coordination and spread of public defiance of the respective governments. In [...]








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Posted by SMM Advertising On March - 18 - 2010 0 Comment








A few weeks ago this blog raised questions about the wisdom of using celebrities in advertising, particularly in the wake of Tiger Woods’ rapid fall from testimonial grace. Yesterday the Tiger Redemption Tour (soon to be part of the PGA Tour) reached a milestone with the announcement that he would resume his golf career at [...]








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Posted by SMM Advertising On March - 10 - 2010 0 Comment








This week marks National Employee Appreciation Week in the United States, a time for employers to stop and say “thank you” to all of their employees. In speaking with human resource professionals all day, every day, I hear of many companies that feel as though they are running on empty, with no resources left with [...]








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Posted by SMM Advertising On February - 25 - 2010 0 Comment








The one interesting thing I find about a recession is how it brings the cost of things back down to “normal.” For houses, cars, clothes, dining out . . . just about anything you could name. To put a positive spin on those who have been dinged by it, look at it this way; once [...]








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Posted by SMM Advertising On February - 9 - 2010 0 Comment








Google’s one commercial that ran during the Super Bowl is truly a keeper. Why? In advertising we try to create messaging that attracts attention. Google did that by displaying its ultra simple web page as the one and only visual to the spot. It was so simple and true to their product attributes. Because much [...]








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Posted by SMM Advertising On January - 28 - 2010 1 Comment








Living in New York, aka the Pizza Capital of the World, often (or usually) when the name “Domino’s” is mentioned there’s a good amount of snickering, if not an all out LOL. In fact, if you really stop to think about it, it’s amazing the pizza chain is still in existence at all. So this [...]








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Posted by SMM Advertising On January - 4 - 2010 1 Comment








Companies often use celebrities in their advertising because of the name recognition and emotions that a celebrity evokes.  Sometimes this does not always work out so well, as happened with Kellogg’s partnership with Michael Phelps earlier in 2009 after a photograph surfaced of him using a bong at a party and with McDonald’s partnership with [...]








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