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Posted by Charlie MacLeod On November - 5 - 2014 0 Comment








  Brain functions and why they matter to marketers Having spent over 30 years in the marketing business, I’ve seen many changes. The tactics we use, the metrics we calculate and the strategies for approaching project goals have all evolved into a myriad of…wonder. The Internet and social media have certainly contributed to this ever-changing [...]








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Posted by Charlie MacLeod On October - 3 - 2014 0 Comment








It’s no surprise that today’s digital technology combined with sophisticated database management is resulting in a rapidly new growing field known as marketing automation. The two are actually a perfect fit when it comes to building leads and growing sales for the C-suite. Technology allows us to capture more and more information about our brand [...]








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Posted by Charlie MacLeod On September - 17 - 2014 3 Comments








Digital Changes Everything. It is evident that the advent and continuous growth of social media platforms has increased the number of sources that consumers employ in making decisions. It’s had a disruptive effect on purchasing behaviors. Retail websites, rating services, online forums, social sites, peer reviews and blogs are all sources used by consumers to [...]








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Posted by SMM Advertising On July - 25 - 2014 2 Comments








Each Friday, members of our team will let us know what they’re into this week based on a certain topic.  In today’s post, Steve Comando, Trish DeGraw and Judy DeBiase discuss their must-have app of the moment.   “Instagram isn’t just a tool to share photos, but a way to tell your story and share [...]








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Posted by SMM Advertising On March - 20 - 2014 0 Comment








SMM Advertising has won a Telly Award, from among nearly 12,000 entries received internationally, in the 35th annual competition that honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. SMM won a Bronze Telly for the Commercial, “Volunteer to be Amazing,” which was [...]








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Posted by SMM Advertising On January - 21 - 2014 0 Comment








SMM was recently featured in an article discussing the benefits of humanizing brands for healthcare organizations. Investing in your company’s own supply chain by choosing to “humanize healthcare brands”

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Posted by Robert Mattson On December - 6 - 2013 0 Comment








It’s been more than six decades since the release of The Bias of Communication by economist Harold Innis, which Amazon describes as, “One of the most influential books ever published in Canada.” Unless you are a student of communication, you may not be aware of his work, but much of what Marshall McLuhan popularized in [...]








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Posted by Robert Mattson On November - 15 - 2013 0 Comment








Call it serendipity, but I recently experienced a real-world example that supports the subject of my previous blog. That one dealt with the erosion of service on the part of traditional brick-and-mortar retailers forced to compete with warehouse discounters and online retailers. My basic premise was that decreasing margins and high overhead must ultimately result [...]








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Posted by Robert Mattson On October - 21 - 2013 0 Comment








Full disclosure: I am a Baby Boomer. A first-year Boomer actually: born in 1946 (you do the math, it only depresses me). Consequently, I’m not as comfortable with online shopping as, say, my 31-year-old youngest son, who gets treated by Amazon the way high-rolling whales get welcomed to Las Vegas. While I certainly do buy [...]








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Posted by Robert Mattson On October - 4 - 2013 0 Comment








The other day I received an e-blast advertisement from Maxpoint, a company that specializes in hyperlocal advertising (i.e., digital ads campaigns that target a specific demographic in a small geographic area). The subject of the ad involved running “…ads that speak to the weather conditions your shoppers are currently experiencing.” Yeah… I’d say that’s hyperlocal. [...]








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