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2014 PromaxBDA award winner Suffolk FRES

2014 PromaxBDA Award Winner

SMM Advertising has won two PromaxBDA Awards for the Suffolk County Fire, Rescue & Emergency Services (FRES) Campaign: Volunteer to be Amazing. • Art Direction & Design, PSA Spot:  Gold PromaxBDA Award • Public Service Announcement Spot:  Bronze PromaxBDA Award The TV spot was part of a “heroic” multimedia campaign developed to help increase the number of volunteer firefighters and EMTs in the County, with the long-range goal of improving emergency services by reducing emergency response times, decreasing fire-related property damage and decreasing fire-related civilian casualties. Enlisting the talents of Nutmeg Post Productions and Bong Dazo (a Marvel Comics illustrator), the campaign challenged men and women to be “amazing” with a :30 TV spot, print, digital, and out-of-home advertising. As a result of the campaign, over 2,300 new recruits have signed up, and the Suffolk’s Bravest Facebook page has shown a 209% increase in “Likes.” Property loss has decreased by 37%, civilian casualties have decreased by 38%, and call response times have decreased by 30 seconds. To view the commercial “Volunteer to be Amazing,” Click Here. Visit Suffolk’s Bravest on Facebook at www.facebook.com/SuffolksBravest. This is the third and fourth major award for the Suffolk County FRES Campaign: Volunteer to be Amazing. Prior Awards include a Communicator Award of Distinction and a Bronze Telly Award. To find out more about The Communicator Awards: www.communicatorawards.com. Telly Awards: www.tellyawards.com. PromaxBDA is the international association for entertainment marketing professionals. Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavor in this field. To find our more visit www.promaxbda.org.

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