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Posted by SMM Advertising On February - 8 - 2011 0 Comment








Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 16. The customer is always right. Read again if you disagree. Sometimes [...]








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Posted by SMM Advertising On December - 20 - 2010 0 Comment








Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President  SMM Advertising 11. Take time away. Work to live. Your business needs you to [...]








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Posted by SMM Advertising On November - 17 - 2010 0 Comment








Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 6. Keep your ego home. Don’t confuse you with your company. [...]








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Posted by SMM Advertising On November - 12 - 2010 0 Comment








For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles online and in print (and yes, print does still matter). I initially approached the subject with interest, then continued to [...]








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Posted by SMM Advertising On November - 1 - 2010 0 Comment








Miss the panel on “How to be Effective at Twitter” last week at Connection Day?  No worries!  I’ve posted handout we gave out here. Tips on: – What to Post – Content Sourcing – Searching for new Followers – Research: The most and least ReTweeted words – Charts: The day of the week and time [...]








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Posted by SMM Advertising On October - 22 - 2010 0 Comment








Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! -Charlie MacLeod President SMM Advertising 1. Be nice. The outward respect and kindness you bestow on [...]








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Posted by SMM Advertising On September - 22 - 2010 0 Comment








It became a hot topic the other day, although I’m having a difficult time understanding why.  In last Wednesday’s baseball game between the New York Yankees and the Tampa Bay Rays, shortstop Derek Jeter was awarded first base because the umpire believed that he had been hit by a pitch; a misconception Jeter played up [...]








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Posted by SMM Advertising On June - 29 - 2010 0 Comment








[Image Credit] A few weeks ago, along with several other agency owners from around the country, I participated in a forum at the American Association of Advertising Agencies in Manhattan. During our discussions, someone mentioned the case of an advertising agency that had recently been purchased by an investment consortium. It seems that, following the [...]








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Posted by SMM Advertising On June - 7 - 2010 1 Comment








The number of employees working into their senior years continues to grow for a variety of reasons, with financial need, the failure of private pension plans, and lack of sufficient health benefits being among the most prominent. Older workers typically bring many vital assets to the table, such as solid life experience, better attitudes, work [...]








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Posted by SMM Advertising On May - 17 - 2010 0 Comment








As the economy begins to mend itself, we are already beginning to see a slow growth in the formation of new jobs. History shows that for every recession, a rapid period of growth follows shortly thereafter. If you are among the lucky HR professionals to have survived “The Great Recession”, now would be a good [...]








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