Business Dilemas
Marketing Upwards in a Downturn
How can marketing professions prepare for a recession while realizing that there is no room for squandering precious marketing dollars? As our B2C audience becomes more frugal when buying, our B2B folks will follow suit. Will the discount giants, filled with cash, be the only companies to survive a depressed economy? As a marketer, how…
Read MoreRecruiting During Impossible Times
Today, the nationwide labor shortage is impacting numerous US industries, perhaps none more so than retail. The latest Jolts report released by the US Labor Department showed that while job openings increased by 998,000, new hires only increased by 69,000. This data indicates that only one out of every 15 new positions has been filled…
Read MoreWhen calamity strikes, how should your brand react?
It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…
Read MoreMacLeod: How the ad industry can help kill fake news
Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica unauthorized access to data. Zuckerberg promised Facebook would do a better job in the future. His statements clearly signal the…
Read MoreFrom the Booth and Beyond: 7 Ways to Get the Most Out of Trade Shows
Having a booth at a trade show is a great way for companies to build brand awareness, get valuable sales leads, and have face-to-face conversations with potential customers. Unfortunately, some people think all they have to do is show up and the sales will automatically start rolling in. Being successful at any show requires more…
Read MoreIncrease Email Engagement Through Automation
Email is an effective way to stay in touch with your audience, but it can also be time consuming. One way to keep in contact with current and potential customers on a regular basis is to use automation, which allows you to create messages once in programs like MailChimp and Activecampaign and set them to…
Read More5 Digital Marketing Trends for Busy Small Business Owners
As a small business owner, you have to wear many hats—from CEO to CFO to CMO. As a result, your marketing efforts may not get as much attention as you would like. In fact, according to the 2017 Small Business Marketing Trends Report created by Infusionsoft, finding time for marketing is the top challenge small…
Read More5 Tips for Good Business eMail Etiquette
At a time when more people are writing less formally, the world is relying more on the written word to communicate in the business setting. Writing a business email is different from using Twitter, Instagram, Facebook or even your own blog or personal email. Follow these 5 tips for business email etiquette for better communications:…
Read MoreIf Summer’s Over, Can a Rise in Employee Productivity Be Far Behind?
Happy first day of fall! Summer’s over! Now in most people’s view, this may not be a reason to rejoice, but it does hold promise if you’re looking for your employees’ productivity to improve. It’s not rocket science to assume that on all those beautiful days we had this summer, workers were distracted by thoughts…
Read MoreMobile as the Medium
Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping on their mobile device. To those of us centered in marketing, it is no secret that mobile is a major disruption…
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