Design
September 2011 Chatter
Click here to view commercial The campaign for K-Swiss TUBES athletic shoes does a one-eighty on the product placement concept by taking a fictional character (Kenny Powers of HBO’s Eastbound and Down), building an advertising campaign around him, and then integrating him into the company brand with unabashedly vulgar and hysterically funny viral videos. Powers…
Read MoreGresham’s Law: A 21st Century Update for the Graphic Arts
Anybody out there remember Gresham’s Law? No, not the 1960’s police drama — that was Burke’s Law, starring Gene Barry (does anyone remember Gene Barry, for that matter?). Well, you may have encountered Sir Thomas Gresham’s 16th century law in your high school or college economics class. It concerned monetary policy and the relationship between…
Read MoreCommunication Through Typography
I have been studying and working in graphic design for the past seven years. There are several factors that contribute to making a project or campaign successful and, in my opinion, choice of typeface is the most important. Selecting the appropriate typeface is key. Each type font has a personality and an image… it is…
Read MoreHow Do You Design for a Client When Art is Subjective?
As a graphic designer, I look at every project as an artistic challenge. There is more than one way to tackle a given problem, but it is the client that gets to choose which way is best. Client X, a manufacturer of medical devices, charged us with the task of designing their 2009 annual report.…
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