our culture at SMM

...is decidedly informal. Advertising is a collaborative art, and it thrives in an atmosphere that is open, relaxed and friendly. We don’t allow tiles or layers of management to get in the way of communication, or let egos impede cooperation and stifle good ideas. We expect the same from our clients, because only through openness and honesty can we come to understand their brand’s personality and deliver focused, creative advertising.

SMM Advertising

811 West Jericho Turnpike, Smithtown, NY 11787
Phone: 631-265-5160

In need of a marketing strategy?
marketing@smmadvertising.com

Looking for a career:
career@smmadvertising.com

18 09, 2018

Seven Appeal Strategies For Your Advertising Campaigns

By |September 18th, 2018|Advertising, Advertising/Marketing, Blog, Marketing, Topical Issues|0 Comments

Regardless of what product or service you’re marketing, it’s vital to understand your audience—and understand what motivates them. The following seven appeals are the most common psychological strategies advertisers use to reach their target audience [...]

17 08, 2018

MacLeod: How the ad industry can help kill fake news

By |August 17th, 2018|Advertising, Advertising/Marketing, Blog, Business Dilemas, Social Media, Topical Issues|0 Comments

Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica [...]

22 11, 2017

Five Ways to Get the Most Out of Mobile

By |November 22nd, 2017|Advertising, Advertising Agency Issues, Advertising/Marketing, Blog, Marketing, Social Media, Topical Issues|0 Comments

Recent studies show that people spend at least five hours each day on their cell phones and other devices—a 20 percent increase in usage from just two years ago. In recent years, people [...]

13 10, 2016

I’m voting for Charlie Brown!

By |October 13th, 2016|Blog, Marketing, Public Service, Social Media, Topical Issues|1 Comment

The Peanuts Gang members are running for President!  In a partnership with Rock the Vote, an online mock election, their great brand is tieing together with a most important American freedom - the power to [...]

8 09, 2016

Does Advertising in the Presidential Election Matter?

By |September 8th, 2016|Advertising/Marketing, Blog, Commercials, Topical Issues|0 Comments

You're watching TV with your family when a presidential election commercial comes on slamming one of the presidential candidates. Do you listen and put value into what is being said or ignore it and go [...]

13 08, 2015

SMM’s Favorite summer activities on Long Island

By |August 13th, 2015|Advertising/Marketing, Blog, Topical Issues|0 Comments

 With all that Long Island has to offer in the summer, there's so much to enjoy!   “Boating. Every weekend all summer long, and for one long trip out east to places like Block Island. [...]

6 04, 2015

Mobile as the Medium

By |April 6th, 2015|Advertising, Advertising Agency Issues, Advertising/Marketing, Blog, Business Dilemas, Marketing, Topical Issues|0 Comments

Last week, as I stood on a New York City subway while it was barreling downtown, it occurred to me how each and every person within sight was staring at, listening to or tapping on [...]

16 01, 2015

In-House or Outside Advertising Agency?

By |January 16th, 2015|Advertising, Advertising Agency Issues, Advertising/Marketing, Blog, Business Dilemas, Marketing, Topical Issues|0 Comments

The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if [...]

5 11, 2014

Your next hire … left brain vs right brain … what side of the brain aisle are they on?

By |November 5th, 2014|Advertising, Advertising Agency Issues, Advertising/Marketing, Blog, Human Resources, Social Media, Topical Issues|0 Comments

Functions from both sides of the brain exist in most and we use the side that we are tasked with at the time. Brain functions and why they matter to marketers [...]

15 05, 2014

Damage Control in the Digital World

By |May 15th, 2014|Blog, Business Dilemas, Social Media, Topical Issues|0 Comments

Magnified by the lens of digital media, bad press can quickly become a public relations disaster. In a recent blog I wrote about branding in the digital world, and how traditional [...]