Project Description

For this major US manufacturer and distributor of orthodontic systems, SMM developed a new brand presence that positioned a great smile as a fashion statement. This was a comprehensive B-to-B and B-to-C makeover that include advertising and marketing materials targeting both orthodontists and patients, trade show graphics and support, a very large e-commerce website for professionals, and a suite of product training and consumer education videos.

gac-product-microsite

gac-printgac-print-adgac-poster