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The choice to produce your own advertising program or hire an outside agency will depend on many things – and every organization has its own needs. In either case, you’ll never go wrong if you work with passionate, dedicated and creative people. For at least one generation of business, companies have struggled with the question…

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[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Marketing to Individuals It’s been over a year ago since I first blogged on the subject of Big Data, and I‘ve had time to further consider the fundamental changes an unbounded supply of consumer information will have on marketing. For decades we have…

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This is the official Sanna Mattson MacLeod blog, where each week you’ll find blog posts from a member of the SMM team. We are a full-service advertising agency, which means you’ll be seeing posts related to each of departments, such as Recruitment, Art, Media, Communication, Creative and — my personal favorite —New, or Social Media.…

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