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[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Marketing to Individuals It’s been over a year ago since I first blogged on the subject of Big Data, and I‘ve had time to further consider the fundamental changes an unbounded supply of consumer information will have on marketing. For decades we have…

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My most recent blog dealt with the inadequacies I see in the traditional marketing model that is still being taught in business schools everywhere. Specifically, I asserted that the classical four Ps – Product, Place, Price, Promotion – together with the more recently added Packaging, Positioning and People, can no longer be treated as independent…

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[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] How I Learned to Stop Worrying and Love Big Brother Well, maybe not “love” exactly, but at least peacefully coexist and accept the new realities of privacy and security in the digital era (apologies to Dr. Strangelove). I can’t verify it, but I’m…

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