Posts Tagged ‘marketing campaign’
When calamity strikes, how should your brand react?
It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…
Read MoreSearching for Analogs in a Digital World
[imageframe lightbox=”no” style_type=”none” bordercolor=”” bordersize=”0px” stylecolor=”” align=”right” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe] Marketing to Individuals It’s been over a year ago since I first blogged on the subject of Big Data, and I‘ve had time to further consider the fundamental changes an unbounded supply of consumer information will have on marketing. For decades we have…
Read MoreBig Data Is Watching You
Technology has a a fascinating way of turning yesterday’s paranoid nightmare into today’s commercial opportunity. This is true partly because the adoption of any technology takes place over time, giving society the opportunity to adjust its values and norms accordingly. And these things never quite affect our culture in ways we expect. Look back at…
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