Posts Tagged ‘Sanna Mattson MacLeod’
Ready To Plant Some Seeds after the Economic Downturn ?
You’ve been a couch potato long enough – get up! Spring seems to have sprung, or at minimum be just around the corner. Where will you be, come the fall? Often during an economic downturn, there are a few stages we go thru; fight, denial, realization, and then atrophy. I don’t know about you but…
Read MoreIs Tiger Ready to Come Out of the Woods?
A few weeks ago this blog raised questions about the wisdom of using celebrities in advertising, particularly in the wake of Tiger Woods’ rapid fall from testimonial grace. Yesterday the Tiger Redemption Tour (soon to be part of the PGA Tour) reached a milestone with the announcement that he would resume his golf career at…
Read MoreIs Print Advertising in Newspapers Gone?
I have been in recruitment advertising for 30 years and I have never seen such a downturn in Newspaper advertising as I have in over the past 2 years. I feel the reason is what I call ‘the double whammy”. The first of these whammies are the job websites — it’s much cheaper to post…
Read MoreNew FTC Guidelines for Social Media
[Image: Adweek] In the October 13th New York Times editorial regarding “Truth in Advertising…” they claim perfectly sound reasons for consumers to be wary of how social networking site content is possibly deceitful. All too often corporations hire bloggers to “fake” positive opinions about products and services offered, or celebrities are secretly hired to endorse a…
Read More
© 2024 SMM Advertising