So what’s all this about Virtual and Augmented Reality? Well it looks like this technology is really taking off, and marketers can take great advantage of them. Let’s take a look.
VR (Virtual Reality) and AR (Augmented Reality) is vital for their respective markets. Innovators are researching, learning, creating, and producing this technology more efficiently on a consistent basis. Many consumers may believe that both VR and AR are one in the same. However, let’s briefly differentiate the two for you within this context.
VR is solely based upon a 3D world similar to the graphics of video games. Users of VR glasses are able to enjoy this digital world through a high tech headsets equipped with headphones for a stunning visual/audio experience.
AR is a blend between the real world and virtual elements. The users “reality location” is where they currently are in real life. Users are also capable of actively using virtual contents as if they are real without causing any actual damage.
At the current moment, consumers are enjoying playing video games pre-built into VR headsets such as the HTC Vive and Oculus. VR glasses can also be used to play compatible games on consoles such as PlayStation 4 and Xbox One. These are the areas where advertisers/marketers have capitalized on the most. Video games will always be a relevant hobby (or profession in the eSports world) that consumers will invest in without any hesitation.
AR glasses as a whole have not generated as much attention or profits as VR glasses. At the present time, VR glasses simply have a larger market. Take a look at the video demonstration of the Microsoft Hololens for example. It is mostly being used in environments such as movie sets and construction sites. AR glasses will thrive more in areas/professions where precision designs are necessary.
Both technologies are absolutely stunning and worth the financial investments. Advertisers can find very niche consumers with VR and AR – at a time when markets are viewing a myriad of media.