Posts Tagged ‘advertising’

Part 4: How to Stay in Business for 25 Years (25 Tips)

Charlie MacLeod headshot

Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 16. The customer is always right. Read again if you disagree. Sometimes…

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Part 3: How to Stay in Business for 25 Years (25 Tips)

Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President  SMM Advertising 11. Take time away. Work to live. Your business needs you to…

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Part 2: How to Stay in Business for 25 Years (25 Tips)

Charlie MacLeod headshot

Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! Charlie MacLeod President SMM Advertising 6. Keep your ego home. Don’t confuse you with your company.…

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Part 1: How to Stay in Business for 25 Years (25 Tips)

Charlie MacLeod SMM Advertising

Over the next five weeks I will be blogging about how we stayed in business for 25 years. Each week will have five brief hints about how we did it –for a total of 25 hints for 25 years! -Charlie MacLeod President SMM Advertising 1. Be nice. The outward respect and kindness you bestow on…

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Baseball is a Business, but Business Isn’t Baseball

Derek Jeter hit by inning pitch

It became a hot topic the other day, although I’m having a difficult time understanding why.  In last Wednesday’s baseball game between the New York Yankees and the Tampa Bay Rays, shortstop Derek Jeter was awarded first base because the umpire believed that he had been hit by a pitch; a misconception Jeter played up…

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The Spread Sheet of Dorian Gray – Living Within Your Means

A few weeks ago, along with several other agency owners from around the country, I participated in a forum at the American Association of Advertising Agencies in Manhattan. During our discussions, someone mentioned the case of an advertising agency that had recently been purchased by an investment consortium. It seems that, following the acquisition, agency…

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10 Recruitment Techniques for Post-Recession War for Talent

Compass pointing to word Talent

As the economy begins to mend itself, we are already beginning to see a slow growth in the formation of new jobs. History shows that for every recession, a rapid period of growth follows shortly thereafter. If you are among the lucky HR professionals to have survived “The Great Recession”, now would be a good…

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The Passive Job Seeker Is Golden

woman in closeup with business professionals in background

Especially in today’s economic environment, employers are becoming increasingly “choosy” with regard to whom they hire… and rightfully so. With the unemployment rate reaching highs that we have not seen in decades, more and more job seekers have resorted to “fabricated enthusiasm” in hopes of impressing recruiters. These candidates are willing to settle for a…

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Is Tiger Ready to Come Out of the Woods?

Tiger Woods with mouth in shape of Nike symbol

A few weeks ago this blog raised questions about the wisdom of using celebrities in advertising, particularly in the wake of Tiger Woods’ rapid fall from testimonial grace. Yesterday the Tiger Redemption Tour (soon to be part of the PGA Tour) reached a milestone with the announcement that he would resume his golf career at…

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Internet Killed the TV Spot

Pepsi refresh project statistics

The one interesting thing I find about a recession is how it brings the cost of things back down to “normal.” For houses, cars, clothes, dining out . . . just about anything you could name. To put a positive spin on those who have been dinged by it, look at it this way; once…

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