our culture at SMM

...is decidedly informal. Advertising is a collaborative art, and it thrives in an atmosphere that is open, relaxed and friendly. We don’t allow tiles or layers of management to get in the way of communication, or let egos impede cooperation and stifle good ideas. We expect the same from our clients, because only through openness and honesty can we come to understand their brand’s personality and deliver focused, creative advertising.

SMM Advertising

811 West Jericho Turnpike, Smithtown, NY 11787
Phone: 631-265-5160

In need of a marketing strategy?
marketing@smmadvertising.com

Looking for a career:
career@smmadvertising.com

About Robert Mattson

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So far Robert Mattson has created 35 blog entries.
5 06, 2014

So, You Think You Know B2B Marketing?

By |June 5th, 2014|Advertising, Advertising/Marketing, Blog, Marketing|0 Comments

For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple [...]

15 05, 2014

Damage Control in the Digital World

By |May 15th, 2014|Blog, Business Dilemas, Social Media, Topical Issues|0 Comments

Magnified by the lens of digital media, bad press can quickly become a public relations disaster. In a recent blog I wrote about branding in the digital world, and how traditional [...]

17 04, 2014

Through the Digital Looking Glass

By |April 17th, 2014|Advertising, Blog, Social Media|0 Comments

Smart businesses use social media precisely that way, as the ideal tool for establishing relationships, and for attracting and retaining customers. They encourage their employees to participate in social media and use industry-relevant groups [...]

13 03, 2014

Searching for Analogs in a Digital World

By |March 13th, 2014|Advertising/Marketing, Blog|0 Comments

For decades we have concentrated on marketing to a demographic; in the future we will be marketing to individuals. That entails a basic revision to the way we think of customers. [...]

26 02, 2014

New P-words to Ponder to the Classical four Ps

By |February 26th, 2014|Advertising/Marketing, Blog|0 Comments

The traditional model is about marketing to the masses; the new model needs to be about marketing to the individual. The first was born of the industrial age; the second is the child of [...]

14 02, 2014

Mind Your Ps and Qs

By |February 14th, 2014|Advertising/Marketing, Blog|0 Comments

It’s time for CMOs, marketing consultants and advertising agencies to stop thinking about marketing as a series of discrete responsibilities and disciplines, and instead adopt a single-minded focus on managing the brand experience. [...]

31 01, 2014

The Game’s Afoot, and It Means Business.

By |January 31st, 2014|Blog, Business Dilemas, Human Resources, Topical Issues|1 Comment

The generation of digital natives just now beginning to enter the workforce have gaming built into their DNA. To compete for the best and the brightest, and get the most from their performance, it [...]

6 12, 2013

Antisocial Media: Verizon vs FCC Net Neutrality Law

By |December 6th, 2013|Advertising/Marketing, Blog, Topical Issues|0 Comments

The Internet is a channel for commerce, and selectively favoring one competitor over another in terms of customer access certainly has the acrid odor of restraint of trade–at the very least. Imagine the lawsuits [...]

15 11, 2013

Closing the Digital Divide: Part 2: Customer Service

By |November 15th, 2013|Advertising Agency Issues, Blog, Topical Issues|0 Comments

Call it serendipity, but I recently experienced a real-world example that supports the subject of my previous blog. That one dealt with the erosion of service on the part of traditional brick-and-mortar retailers [...]

21 10, 2013

Closing the Digital Divide

By |October 21st, 2013|Advertising/Marketing, Blog, Marketing, Topical Issues|0 Comments

I expect that we Baby Boomers will ultimately come to embrace online commerce. Full disclosure: I am a Baby Boomer. A first-year Boomer actually: born in 1946 (you do the math, [...]