Leadership




Charlie MacLeod, President
With 35 years of experience, Charlie leads and inspires the SMM team. He’s involved in strategic planning and launching client campaigns. Charlie also teaches at Stony Brook University and serves as Commissioner of the New York State Insurance Fund.

Judy DeBiase, VP, Digital Director
Judy leads all things digital and works directly with all SMM clients. With over 20 years of multi-discipline experience, she’s involved in every project that passes through our agency.

Bill Blaney, Creative Director
Bill develops cohesive, creative campaigns designed to help brands unlock their full potential. He is also the author of the bestseller B2B A to Z: Marketing Tools and Strategies That Generate Leads for Business-to-Business Companies.




Judy Bellem, Account Director
An expert in marketing communications, Judy specializes in dynamic campaign integration with direct marketing, public relations and social media marketing. Judy has 35 years of experience with a strong background in industrial, manufacturing and furnishing industries.

Tricia Folliero, VP, Recruitment Advertising
A specialized strategic recruitment director with 25 years of experience, Tricia designs impactful employee advertising campaigns. She’s worked with clients such as Aer Lingus, People’s United Bank and multiple healthcare companies.

Jen Schmitt, Media Director
Jen ensures that all client campaigns truly resonate with their audience by making sure the right content is in front of the right audience, at the right place and time. With 15 years of experience, Jen specializes in media planning, digital campaign management and overall account supervision.
Ready to make a career move?
We’re always interested in meeting talent. We are currently seeking:
• Social Media Manager • Art Director • Digital Campaign Manager
Submit your resume to careers@smmadvertising.com
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