Bruderer, a manufacturer of stamping presses and peripheral products, came to us to brand and promote their on-site event, previously titled Technology Days. Our mandate was to drive 100+ attendees and their company members to the trade show through a strategic marketing campaign that included both digital and traditional marketing.

The Solution

After renaming the event and developing a brand strategy that included designing a logo lockup and accompanying messaging, we targeted the customer base through a combination of email marketing, publication outreach, social media marketing and print advertising. In addition to that, we populated the event with a custom animated video and posters. Thanks to our marketing efforts, the event was well attended and allowed Bruderer to introduce their product line, along with a series of new products that made a splash.

The Result

Our meticulously crafted marketing campaign delivered the goods, driving over 170 attendees to the show, resulting in numerous new sales for Bruderer.