![bru-100-TechXpo-Logo-X Bruderer TechXpo 2024 Logo](https://smmadvertising.com/wp-content/uploads/2024/06/bru-100-TechXpo-Logo-X-2.png)
Driving Customers to The Event of the Year
Bruderer, a manufacturer of stamping presses and peripheral products, came to us to brand and promote their on-site event, previously titled Technology Days. Our mandate was to drive 100+ attendees and their company members to the trade show through a strategic marketing campaign that included both digital and traditional marketing.
The Solution
After renaming the event and developing a brand strategy that included designing a logo lockup and accompanying messaging, we targeted the customer base through a combination of email marketing, publication outreach, social media marketing and print advertising. In addition to that, we populated the event with a custom animated video and posters. Thanks to our marketing efforts, the event was well attended and allowed Bruderer to introduce their product line, along with a series of new products that made a splash.
The Result
Our meticulously crafted marketing campaign delivered the goods, driving over 170 attendees to the show, resulting in numerous new sales for Bruderer.
Event branding
RSVP landing page
Automated email confirmations
Database management
Programmatic digital banners
Dedicated & internal email blasts
Sponsored social media ads
Print advertising
Internal website promotion
Event management
Internal event video & signage
Industry publication video interview
TechXpo 2024 Registrants
AVG Open Rate
For Promotional Emails
Above
Average LinkedIn CTR
Registrants
*Industry Average: 400
AVG Open Rate
For Promotional Emails
Above
Average LinkedIn CTR
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