Branding a Celebration on Innovation
Festo came to us to help formulate ideas for the 50th-anniversary celebration of their presence in the United States. Having been an SMM client for over 7 years, we understood the tone and gravity required to market this corporate event, which included a brand strategy and event video production with animation.
We began with a logo lockup and a tagline “Five Decades of Innovation.” Alongside creating numerous graphics tailored for the chosen venue, Gotham Hall in NYC, we crafted a series of timeline posters. Lastly, but most importantly, we produced an emotionally engaging multimedia video presentation, utilizing animation and photography from the decades to narrate the story, alongside other video installments strategically placed in various areas of the venue.
Event branding
Internal eVite
RSVP landing page
Automated email confirmations
Database management
Organic social media promotion
Internal website promotion
Branded event collateral
Internal event video & signage
![Festo-50th-entrance Festo 50th Anniversary Entrance](https://smmadvertising.com/wp-content/uploads/2024/06/Festo-50th-entrance.jpg)
![Festo-50th-overhead-view Festo 50th Anniversary Overhead View](https://smmadvertising.com/wp-content/uploads/2024/06/Festo-50th-overhead-view.jpg)
![Festo-50th-center-view Festo 50th Anniversary Center View](https://smmadvertising.com/wp-content/uploads/2024/06/Festo-50th-center-view.jpg)
![Festo-50th-flying Festo 50th Anniversary Flying](https://smmadvertising.com/wp-content/uploads/2024/06/Festo-50th-flying.jpg)
![Festo-50th-close-up Festo 50th Anniversary Closeup](https://smmadvertising.com/wp-content/uploads/2024/06/Festo-50th-close-up.jpg)
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