SMM has been named the branding and advertising agency for The Northwind Group, a Long Island builder and developer of fine retirement communities. The agency will also be responsible for digital and direct marketing to help drive unit sales for several of The Northwind Group communities. A new website and social media components will be developed as well.

“The Northwind Group is a successful Long Island real estate developer with significant growth plans,” said Charlie MacLeod, SMM’s President. “We’re thrilled to be working with their team to strengthen their brand and help them drive sales.”

The new campaign and website will launch in the fall of 2015.