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The Clean Energy Business Incubator Program (CEBIP) at Stony Brook University has named SMM as its agency of record. The Program seeks to address the key needs of early stage energy based technology companies utilizing the extensive experience of its Advisory Board, business partners and Stony Brook University. SMM will be working with each of…

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SMM has been named the branding and advertising agency for The Northwind Group, a Long Island builder and developer of fine retirement communities. The agency will also be responsible for digital and direct marketing to help drive unit sales for several of The Northwind Group communities. A new website and social media components will be…

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SMM Advertising has won two PromaxBDA Awards for the Suffolk County Fire, Rescue & Emergency Services (FRES) Campaign: Volunteer to be Amazing. • Art Direction & Design, PSA Spot:  Gold PromaxBDA Award • Public Service Announcement Spot:  Bronze PromaxBDA Award The TV spot was part of a “heroic” multimedia campaign developed to help increase the…

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SMM’s President, Charlie MacLeod, recently spoke as part of a panel discussion at HIA’s annual conference: The Strength of the Long Island Manufacturing Sector: How You Can Get Engaged. The session focused on current and future initiatives to strengthen the LI manufacturing sector, through both perception and reality. Joining Charlie was Pat Malone, Stony Brook…

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CONGRATULATIONS, SMM! SMM Wins Another Award for Suffolk County FRES Campaign The Communicator Awards “Award of Distinction” (Silver) Category: Commercials, Public Service In addition to a Telly Award, SMM has won a Communicators Award of Distinction for the Commercial, “Volunteer to be Amazing,” which was created for client Suffolk County, NY’s Department of Fire, Rescue…

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SMM’s Tricia Folliero recently spoke at the SolarTech East Coast 2014 conference. She was the Session Chair for its “Maximizing Social Media and Digital Marketing Strategies for Solar” panel, moderating a group including: • Nicholas Davis, Agrion Business Network • Mary Noyes Joynt, WilkinsonShein Communications • Carter Lavin, Solar Marketing Group • Kelcy Pegler Jr,…

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SMM Advertising has won a Telly Award, from among nearly 12,000 entries received internationally, in the 35th annual competition that honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. SMM won a Bronze Telly for the Commercial, “Volunteer to be Amazing,” which was…

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With mobile phones and social media, there’s a change happening in advertising, says Charlie MacLeod, CEO of SMM Advertising in Smithtown. Content for cellphones and tablets must convey information seamlessly and instantly, with more images than text for the small screen. Ad companies are becoming responsible for creating content that “humanizes,” because “brands are really…

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