SMM Advertising President Charlie MacLeod Appointed to New York State Insurance Fund Board of Commissioners
SMM Advertising President Charlie MacLeod has recently been appointed to the New York State Insurance Fund Board of Commissioners (NYSIF, Albany, NY). MacLeod, along with three other new appointees, was nominated by New York State Governor Andrew Cuomo and confirmed by the New York State Senate on June 20, 2014. As a new NYSIF Commissioner,…
Read MoreSMM Advertising wins two PromaxBDA Awards
SMM Advertising has won two PromaxBDA Awards for the Suffolk County Fire, Rescue & Emergency Services (FRES) Campaign: Volunteer to be Amazing. • Art Direction & Design, PSA Spot: Gold PromaxBDA Award • Public Service Announcement Spot: Bronze PromaxBDA Award The TV spot was part of a “heroic” multimedia campaign developed to help increase the…
Read MoreSMM President Charlie MacLeod speaks at HIA-LI 26th Annual Business Trade Show & Conference
SMM’s President, Charlie MacLeod, recently spoke as part of a panel discussion at HIA’s annual conference: The Strength of the Long Island Manufacturing Sector: How You Can Get Engaged. The session focused on current and future initiatives to strengthen the LI manufacturing sector, through both perception and reality. Joining Charlie was Pat Malone, Stony Brook…
Read MoreSMM Wins Another Award for Suffolk County FRES Campaign: The Communicator Awards “Award of Distinction” (Silver)
CONGRATULATIONS, SMM! SMM Wins Another Award for Suffolk County FRES Campaign The Communicator Awards “Award of Distinction” (Silver) Category: Commercials, Public Service In addition to a Telly Award, SMM has won a Communicators Award of Distinction for the Commercial, “Volunteer to be Amazing,” which was created for client Suffolk County, NY’s Department of Fire, Rescue…
Read MoreTricia Folliero Moderates Social Media Panel at SolarTech 2014
SMM’s Tricia Folliero recently spoke at the SolarTech East Coast 2014 conference. She was the Session Chair for its “Maximizing Social Media and Digital Marketing Strategies for Solar” panel, moderating a group including: • Nicholas Davis, Agrion Business Network • Mary Noyes Joynt, WilkinsonShein Communications • Carter Lavin, Solar Marketing Group • Kelcy Pegler Jr,…
Read MoreSMM ADVERTISING WINS “TELLY” AWARD
SMM Advertising has won a Telly Award, from among nearly 12,000 entries received internationally, in the 35th annual competition that honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. SMM won a Bronze Telly for the Commercial, “Volunteer to be Amazing,” which was…
Read MoreSMM Advertising President Charlie MacLeod discusses the agency’s “Humanizing Brands” positioning and more in a recent Newsday Executive Suite profile
With mobile phones and social media, there’s a change happening in advertising, says Charlie MacLeod, CEO of SMM Advertising in Smithtown. Content for cellphones and tablets must convey information seamlessly and instantly, with more images than text for the small screen. Ad companies are becoming responsible for creating content that “humanizes,” because “brands are really…
Read MoreHumanizing Healthcare Brands
SMM was recently featured in an article discussing the benefits of humanizing brands for healthcare organizations. Investing in your company’s own supply chain by choosing to “humanize healthcare brands”
Read MoreSMM President Charlie MacLeod interviewed by LIBN (Long Island Business News)
Recently, Charlie MacLeod, President and CEO of SMM Advertising, was interviewed by Long Island Business News for their special “Two Minutes” feature series. The full article, which appeared in LIBN’s January 10 – 16, 2014 issue, is below. There’s a lot going on in the advertising world, with plenty of changes afoot – including the name of…
Read MoreSMM Launches Annual Toy Drive for 2013 Holiday Season
As has been our tradition each holiday season, SMM is conducting a Holiday Toy Drive. Last year, we “adopted” two Lindenhurst families that were in need of help after Hurricane Sandy. This year, our Toy Drive will be for Family Service League. Each year more than 4,000 children from low-income families benefit from Family Service…
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