SMM Advertising is honored to announce that we have been recognized at the 2025 Davey Awards for our creative work with Life’s WORC, a not-for-profit organization that supports and empowers individuals with disabilities and autism. This year, we took home the Silver Award in the Integrated Campaign-Non-Profit category, a significant honor in the international awards program for small and mid-sized agencies.

This award highlights our continued commitment to meaningful storytelling and purposeful branding. It represents work that makes a difference in people’s lives.

Building a Brand That Makes an Impact

Life’s WORC came to us with a new initiative, featuring a job skills training center that would train individuals with disabilities, helping them find both independence and purpose. They needed a strong brand identity that could capture the heart of that mission and inspire community support.

We developed a successful campaign for Life’s WORC and named their new initiative “WORC Force.” WORC Force is a job skills training center that trains individuals with intellectual and developmental disabilities. It reflects empowerment and opportunity. SMM’s integrated campaign encompassed every aspect of the new initiative’s identity, from developing its tagline, messaging, and logo, to establishing the brand look and feel. We also created advertising, promotional materials, sales collateral, and website messaging to introduce to the public.

Additionally, our team produced event elements for fundraisers, including pull-up banners, table tents, and invitations, as well as videos illustrating the vision for the WORC Force job skills and training space.

National Recognition

The Davey Awards celebrate the best creative work from small and mid-sized agencies around the world. They are judged by the Academy of Interactive and Visual Arts (AIVA), which includes industry leaders from Disney, Condé Nast, Microsoft, and other top organizations.

This year marks the 21st anniversary of the Davey Awards, an international program tailored to recognize the “Davids” of marketing and advertising who achieve their victories with big ideas, rather than giant budgets.

Our campaign with Life’s WORC stood out for its clear message, emotional impact, and cohesive visual identity. It shows that creativity and purpose are a powerful combination.

Looking Ahead

We are incredibly proud of this recognition and even prouder of what it represents. It gave us the opportunity to help an organization like Life’s WORC share its story and expand its impact.

At SMM, our goal is to create work that connects. Whether we are crafting and refining brand identities, developing websites, or leading digital campaigns, the real reward is knowing that our work helps clients reach their audience and make a difference.

View the campaign here: https://smmadvertising.com/lifes-worc/