SMM Advertising, a full-service advertising, branding, and lead generation agency, is pleased to announce that we’ve been honored with three Davey Awards for our work in redesigning the website for Applied Technologies of NY (ATI), a leading manufacturer’s representative specializing in commercial and industrial boiler systems. Our comprehensive approach to ATI’s website revamped messaging, created a targeted experience for users, and drove a significant number of new leads to their digital platform.

We were honored in three categories at this year’s Davey Awards:

• Best Visual Appeal – Aesthetic – Gold 2024
• Best Home Page – Silver 2024
• General-Manufacturing – Silver 2024

Our team greatly appreciates this recognition of our work, and we believe these wins illustrate our dedication to creating impactful digital experiences that deliver tangible results for our clients.

Strategic Development for Engagement and Leads

SMM’s web development team’s redesign of ATI’s website was grounded in a deep understanding of ATI’s industry and target audience. We developed a responsive, intuitive site structure with custom CMS integration and dynamic product pages, focusing on making the platform both visually engaging and highly functional. Since its launch last year, the new site has boosted ATI’s search engine position and driven a significant increase in high-quality leads.

The site was built to serve as a major resource for clients in the New York Metro area and beyond, making it easier for potential clients to find industrial and commercial boiler room solutions. Through enhanced navigation, targeted content, and an optimized user experience, we were able to extend ATI’s digital reach and connect them to more customers in need of their products.

SMM and ATI: A Winning Pair

SMM’s work with ATI extends to all the company’s marketing and advertising channels, including social media, digital campaigns, and other promotional activities, ensuring cohesive brand messaging across platforms. ATI has been a trusted name in the commercial and industrial heating sales and service industry for almost 30 years, representing top manufacturers such as Fulton, Weil McLain, Hurst, Precision Boilers, Armstrong, and more.

The 2024 Davey Awards

Now in its 20^th year, the Davey Awards competition is a major, international awards contest recognizing the “Davids” of marketing and advertising who achieve their victories with big ideas, rather than giant budgets. The Davey Awards create a space for small and mid-sized agencies to compete globally, and they champion some of the most innovative work in marketing and advertising each year.

The Academy of Interactive and Visual Arts (AIVA) is the force behind the Davey Awards. Members of the AIVA, who serve as judges for the Davey Awards, come from some of the most prominent media, advertising, and marketing firms, including Yahoo!, Keller Crescent, Disney, Condé Nast, Microsoft, and Publicis.