SMM Advertising, a full-service marketing agency specializing in branding, advertising, and lead generation, is excited to announce our recognition at the 2024 Marcom Awards: a Gold Award for Strategic Communications | Marketing/Promotion Campaign, Special Event. SMM achieved this gold award for crafting all the marketing communications materials for a memorable 50th-anniversary celebration for Festo, which marked five decades of the company’s leadership and innovation in automation technology. Our team developed a distinctive visual and thematic concept for the event, highlighting Festo’s legacy and its continued impact on the industry.

“We’re deeply honored to be recognized for our hard work on this special project,” said SMM Managing Director Judy DeBiase.  “Achievements like this truly reflect the passion and commitment our team invests in delivering exceptional results for our clients.”

Creating an Identity for a Milestone Celebration

Festo’s 50th Anniversary celebration marked its history and legacy with a vibrant, multi-faceted event. SMM crafted a cohesive theme and produced all the key elements, including a custom graphic that was incorporated into all promotional elements. This striking and memorable graphic, which included a custom-designed 50^th Anniversary logo plus an “Earthrise” image, was used to create event signage, digital campaigns, promotional items, and a dynamic three-screen multimedia video showcasing the company’s evolution. The event was a resounding success and not only underscored Festo’s excellent reputation, but also its stature in the industry.

SMM and Festo: A Humanistic Approach to Automation

Festo’s partnership with SMM has resulted in numerous impactful marketing campaigns that showcase the company’s unique offerings and successfully gain awareness within Festo’s many target market groups. Together, we craft and deliver messaging that communicates Festo’s ability to help customers streamline production with innovative products while also developing engagement and generating leads.

About the 2024 Marcom Awards

Founded in 2004, The MarCom Awards celebrate excellence in marketing and communication, honoring the creativity, dedication, and contributions of industry professionals. The MarCom Awards has grown into one of the world’s largest and most respected creative competitions, receiving around 6,500 submissions annually from countries across the globe.

Managed by the Association of Marketing and Communication Professionals (AMCP), a global network of thousands of marketing, advertising, public relations, digital, and web experts, MarCom recognizes exceptional work, supports charitable causes, and offers free entry for pro bono projects done for nonprofits. In recent years, AMCP has donated over $250,000 to charity.