Tech Gen Media Group, a major publisher in the Metalworking Industry, has tapped SMM for a multi-phased campaign to introduce its new directory, the U.S.Metalworking Sourcebook. The Sourcebook is an online buyers guide and will focus specifically on the metalworking industry with a highly optimized search engine. It is estimated that more than 280,000 subscribers from North America will be listed.

SMM will produce a digital campaign, collateral materials and videos for Tech Gen. “Our vast experience in the metalworking industry is a perfect fit for this project” said Judy Bellem, Principal and Account Supervisor, “Tech Gen is an established, highly respected publisher and we are pleased to be working with them.”

The campaign is expected to begin in November.