Leadership
Meet our leadership team members who bring more passion and expertise to every aspect of what we do:
Charlie MacLeod – Leading the Way with 40 Years of Experience
Charlie MacLeod founded SMM in 1985, and for four decades - until his recent retirement - was the heart and soul of our agency. As SMM’s former President and CEO, Charlie's leadership was the driving force behind the SMM team. His extensive track record includes crafting and launching regional and national campaigns for diverse clients, from education to manufacturing and beyond. Charlie's influence even extends beyond our agency, as he has shared his knowledge as a lecturer across the world for a prominent New York University. Beyond that, Charlie's commitment to the community shines through his role as Commissioner of the New York State Insurance Fund and his active involvement with the Keen Theatre Company in the bustling heart of NYC.
Charlie MacLeod – Founder and Agency Leader for 40 years
Charlie MacLeod founded SMM in 1985, and for four decades - until his recent retirement - was the heart and soul of our agency. As SMM’s former President and CEO, Charlie's leadership was the driving force behind the SMM team. His extensive track record includes crafting and launching regional and national campaigns for diverse clients, from education to manufacturing and beyond. Charlie's influence even extends beyond our agency, as he has shared his knowledge as a lecturer across the world for a prominent New York University. Beyond that, Charlie's commitment to the community shines through his role as Commissioner of the New York State Insurance Fund and his active involvement with the Keen Theatre Company in the bustling heart of NYC.
Judy DeBiase – Your Strategic Partner in Success
Judy DeBiase leads SMM as CEO, serving as the visionary force propelling SMM into its next era. Drawing on more than 35 years of marketing and advertising expertise, Judy's leadership inspires our team to deliver exceptional, insight-driven results. Her impressive track record spans strategic marketing, demand generation, integrated campaigns, and brand management across a diverse client portfolio. She consistently delivers measurable success by leveraging market insights, customer behaviors, and competitive intelligence. Beyond her leadership at SMM, Judy has shared her expertise as an instructor in Stony Brook University's Digital Marketing Certificate Program. Judy's commitment to collaboration shines through her mentorship, fostering high-performing teams built on creativity, growth, and unwavering integrity.
Bill Blaney – Unleashing Creativity with Art and Heart
Our Creative Director, Bill Blaney, doesn't just think outside the box—he redefines it. Bill's artistic background and extensive training with the legendary George Lois give him a unique edge in the world of creativity. His expertise goes beyond the conventional, bringing innovation and imagination to every project. An author, a speaker, and a film producer, Bill's accomplishments continue to grow.
Tricia Folliero –Mastering the Art of Recruitment Marketing
Meet Tricia Folliero, our EVP of Recruitment Marketing. Tricia is more than just a strategic recruitment director; she's a maestro of finding the perfect match between talent and industry. Her team's expertise spans various sectors, from medical to social services, insurance, transportation, and finance. Tricia's recruitment strategies cover it all—programmatic advertising, job boards, hiring events, social media marketing, ad placements, and video campaigns.
Jan Krsanac – Precision-Driven, Results-Focused
As our Marketing Director and Account Supervisor, Jan Krsanac brings clarity, structure, and deep strategic focus to our agency's most challenging campaigns. She excels in managing high-stakes accounts, from scheduling and budgeting to creative planning and execution. In addition to launching new business initiatives, Jan is also the force behind onboarding new clients and team members, ensuring every transition is seamless. Her client experience spans diverse industries, including healthcare, education, energy, finance, legal services, real estate, manufacturing, and defense. Her consistent delivery of strategic insights, fresh marketing strategies and exceptional client care makes her an invaluable asset to our team and clients.
Jen Schmitt – Your Connection to Targeted Media Excellence
Jen Schmitt, our Media Director and Account Supervisor, is all about making connections. With a vast network of national media connections, Jen designs client media plans that hit the mark every time. Her expertise extends to all things digital advertising, TV and radio campaigns, as well as broadcast, outdoor, and transit marketing. On top of that, Jen's budgeting and account supervision skills ensure that every campaign is not only impactful but also well-managed.
Ready to make a career move?
We’re always interested in meeting talent. We are currently seeking:
• Social Media Manager • Art Director • Digital Campaign Manager
Submit your resume to careers@smmadvertising.com
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