Overview
Applied Technologies of NY (ATI) came to us seeking to increase its awareness in the HVAC industry and drive new leads within the New York metropolitan area. We developed a comprehensive plan and, over the course of several months, were able to create and introduce messaging and a visual identity that successfully communicated their brand as a respected industry leader.
Winner - 3 Davey Awards
Brand development
Website development
Search engine optimization
Digital marketing
Advertising
Social media marketing
Event marketing
Overview
Applied Technologies of NY (ATI) came to us seeking to increase its awareness in the HVAC industry and drive new leads within the New York metropolitan area. We developed a comprehensive plan and, over the course of several months, were able to create and introduce messaging and a visual identity that successfully communicated their brand as a respected industry leader.
Winner - 3 Davey Awards
Brand development
Website development
Search engine optimization
Digital marketing
Advertising
Social media marketing
Event marketing
Crafting a website that is intuitive and easily found
Our journey began with shaping a striking brand identity and messaging, seamlessly translating that vision into a new website. This site simplifies product searches, enhances user experience, and offers multiple engagement pathways for customers.
Moreover, our SEO strategy significantly boosted our client’s visibility, elevating them in search results and placing them firmly in the spotlight for additional desired searches.
Engage your audience where they are
We launched an aggressive digital campaign aimed at key decision-makers within ATI’s industry. Paired with custom landing pages designed to foster ongoing conversations through compelling CTAs, we transformed interest into highly qualified leads.
Transforming experience into thought leadership
In collaboration with Engineered Systems, we helped ATI develop and promote an insightful webinar focused on the future of fossil fuels and tri-fuel boilers. The outcome? One of the most successful webinars in Engineered Systems’ history, attracting nearly 400 attendees and generating valuable new leads for our client. Since the initial broadcast, an additional 175 viewed the webinar on demand.
Our stellar results
Thanks to the multifaceted and consistently monitored campaign including email, social, search engine optimization (SEO), digital marketing and retargeting, we increased not only ATI’s leads but also their position in the industry.
Increase
In leads
Increase
In SEO market share within 3 months
Higher
Than AVG click-through-rate
Increase
In leads
Increase
In SEO market share within 3 months
Higher
Than AVG click-through-rate
Contact us to get your FREE digital marketing audit or discuss a project
Fill out the form below or email marketing@smmadvertising.com.
Disclaimer: The free digital marketing audit is available exclusively to qualified companies. Eligibility for this service will be determined during a 15-20 minute introductory meeting. This audit is intended for informational purposes only and does not constitute any obligation or liability on the part of SMM.
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So did others. From national and regional marketing competitions to digital and social media honors for excellence, SMM has won many awards with our clients. Here are a few recent winners that honor our clients' businesses and the excellence we have accomplished together.
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