We don’t just send out press releases. We build brand narratives.
In a shifting media landscape, your need for multi-tiered storytelling is key to helping cement your message or your news to actionable customers. Our ability to pitch your story, generate placements, and feed the digital ecosystem is a skill we’ve honed for decades. Some of the most successful brand and product launches we’ve had were when we’ve been tasked with producing both advertising and PR side-by-side. Let us create awareness for you through a successful and cost-effective public relations strategy.
Strategy and industry connections led to prime time earned media placement. Our goal was to get the word out about our client Tinifiber, and what better than a quote from the owner front-and-center in a Newsday article in the LI Business section? This coverage was circulated to Newsday’s 97,000 viewers and led to a spike in direct and organic search web traffic during the timeframe.
Our client Bystronic relies heavily on its tradeshow schedule throughout the year. The best way to ensure on-brand coverage is to make the media’s job as easy as possible. We invite all the press to the booth for new product-specific presentations and box lunch where everyone leaves with a Press Kit full of images, product copy, and corresponding links. This allows us to control the narrative while receiving a wide range of write-ups through the next 12 months across all major trade publications.
Stony Brook University - Center for Corporate Education
To support CCE’s new Women in STEM program when it initially launched in 2018, SMM provided a highly-focused, short-term PR "blitz" to help it gain recognition and start to build traction among target audiences. Our main geographic target area was tristate; however, our PR efforts led to a lengthy feature article being published in one of the most widely-read national trade publications in the field of higher education: The Chronicle of Higher Education. Registration for the first cohort exceeded expectations and the inaugural program was a huge success.
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We prove our case through our clients' successes. See how our unique process has resulted in increased awareness, qualified leads, and raised profiles.
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