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SMM Advertising, based in Smithtown, N.Y., won a Silver Telly, the top award, for an online video ad for client Albrecht, a maker of precision machining equipment. The video was part of a comprehensive campaign to introduce a new precision chuck, or bit holder, which the agency dubbed “Überchuck” to play off the client’s German…

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Travelers Insurance has won a prestigious industry award for a direct marketing campaign developed in part by Long Island ad agency SMM Advertising. Travelers received a 2012 Silver ECHO Award from the Direct Marketing Association, the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. The winning campaign, Travelers’ One2One Agent Utilization…

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SMM Advertising announces that it has been once again recognized as one of the nation’s top business-to-business advertising firms by B to B magazine, published by Crain Communications, Inc. The B to B Top Agencies report recognizes agencies in four categories: large, midsize, small and interactive. SMM was identified in the midsize agency category. According…

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Eldor Contracting Corp., one of the leading electrical construction companies in the metro New York area, wanted to add more energy to its marketing efforts in order to compete more effectively in an increasingly competitive marketplace. At the same time, the company needed to brand a growing division that specializes in solar and other forms…

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