SMM’s Sheira Rosenberg has been selected as a panelist for DMALI’s upcoming meeting: Leveraging Video to Enliven and Engage Your Target.”

Held on September 19th from 8-10 am at the Holiday Inn in Plainview, the meeting includes three dynamic speakers: Bill Corbett Jr., President, Corbett Public Relations, Inc.; Sheira Rosenberg, Account Supervisor, SMM Advertising; and Joe Cassano, Marketing Manager, Cablevision Lightpath. The discussion will focus on the ever-changing and up and coming area of video marketing, including:

· Best uses of video in the marketing mix
· Concrete examples of how video marketing has improved response rates and ROI
· Types of video marketing tools available and how organizations are leveraging them
· How video has been executed through social media
· Where video marketing is headed in the future

To register for this meeting: https://www.dmali.org/marketing-events/leveraging-video/

About DMALI: DMALI is a non-profit organization with a professional interest in Long Island’s direct marketing industry. The association’s mission is to provide an exchange of marketing information with a focus on cutting edge technology, strategies, regulations and case studies. The organization is committed to educational and networking opportunities, observes the highest ethical business standards, promotes a public understanding of direct marketing and offers annual scholarships to Long Island students majoring in marketing. To join: https://www.dmali.org/new-member-application/