CONGRATULATIONS, SMM!

SMM Wins Another Award for Suffolk County FRES Campaign
The Communicator Awards “Award of Distinction” (Silver)
Category: Commercials, Public Service

In addition to a Telly Award, SMM has won a Communicators Award of Distinction for the Commercial, “Volunteer to be Amazing,” which was created for client Suffolk County, NY’s Department of Fire, Rescue and Emergency Services. The video was part of a “heroic” multimedia campaign developed to help increase the number of volunteer firefighters and EMTs in the County, with the long-range goal of improving emergency services by reducing emergency response times, decreasing fire-related property damage and decreasing fire-related civilian casualties. As a result of the campaign, over 2,300 new recruits have signed up, and the Suffolk’s Bravest Facebook page has shown a 207% increase in “Likes.” Property loss has decreased by 37%, civilian casualties have decreased by 38%, and call response times have decreased by 30 seconds.

View the commercial “Volunteer to be Amazing.”
Visit Suffolk’s Bravest on Facebook at www.facebook.com/SuffolksBravest.

About the Communicators Awards: The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards honors work that transcends innovation and craft – work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo!