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Suffolk County Fire and Rescue

A campaign to illustrate their heroism

Suffolk County’s Department of Fire, Rescue and Emergency Services (FRES) found its base of volunteers shrinking. FRES needed a fresh and integrated campaign to attract new firefighters and EMTs for the county’s 130+ volunteer agencies.

The Challenge

We needed to find a way to market to a unique group of people. Courageous people. Committed people. In short, we were looking for heroes of varying ages and psychographics. We discovered they are truly heroes - heroes who do amazing work. This led to the driving message of the campaign; a call to arms to move these potential heroes into action: Volunteer to be Amazing.

The Solution

Our strategy was to position our audience not as the potential volunteers they are but as the heroes they aspire to be. Using comic book-style illustrations, we developed a fully integrated ad campaign across several mediums, from print ads to posters, commercials to events and county bus wraps to digital and social saturation.



In Facebook fans


New volunteer recruits



In civilian casualties

Suffolk FRES be amazing comic panels
Suffolk FRES be amazing comic book cover
Suffolk FRES trailer wrap with comic book campaign
Suffolk FRES desktop and mobile social media mockup

Other work

Winters Bros.

Winters Bros


Mill Max



Royal Products

Royal Products

Like what you see?

So did others. From national and regional marketing competitions to digital and social media honors for excellence, SMM has won many awards with our clients. Here are a few recent winners that honor our clients' businesses and the excellence we have accomplished together.

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