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Winters Bros.

Rebuilding their brand, one block at a time

As Winters Bros. waste management grew, they found their brand was becoming fragmented across a variety of tactics. Our strategy was to set the wheels in motion with a fully modernized e-commerce website. From there we created a multi-media lead-generating marketing plan that defined the identity of Winters Bros. as a reliable, approachable and community-minded company. Through digital, social and traditional media, we gave Winters Bros. a consistent voice that was confident, somewhat playful, but very serious about keeping Long Island beautiful. While our campaign far exceeded client expectations, it was our lead generation that shined brightest, bringing in one million in new sales in the first year online.



In online sales


New Customers
With multi-year service commitments



Annual Sales
For new monthly customers

A brand launch that targeted its customers wherever they went

Winters Bros flyer ad Waste Removed Long Island approved

A targeted campaign to pick-up new residential customers

Winters Bros. Spring Cleaning Ads

A cleaner, meaner (and award-winning) website

Winters Bros website on desktop

Social media that collected likes…
and drove customer engagement

Other work

Twomey Latham

Twomey Latham

Monroe College

Monroe College



Suffolk County Fire and Rescue

Suffolk County Fire and Rescue

Like what you see?

So did others. From national and regional marketing competitions to digital and social media honors for excellence, SMM has won many awards with our clients. Here are a few recent winners that honor our clients' businesses and the excellence we have accomplished together.

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