Rebuilding Their Brand, One Block at a Time
As Winters Bros. waste management company continued to grow in size across Long Island, they found their brand was becoming fragmented across a variety of tactics. They needed a brand refresh and a cohesive message that spoke to their quality services. Our strategy was to set the wheels in motion with a fully modernized website, updating the look, the responsiveness and the functionality of the site. From there we created a multi-media marketing plan that defined the identity of Winters Bros. as a reliable, approachable and community-minded company. We extended that consistent message to the company’s East End service, which had become a client priority. Through digital, social and traditional media, we gave Winters Bros. a consistent voice that was confident, somewhat playful, but very serious about keeping Long Island beautiful. Our campaign has far exceeded the client’s expectations, and the redesigned website received two 2018 Davey Awards, for Best Visual Appeal - Aesthetic for Websites and Best Home Page for Websites.
Like What You See?
So did others—from national and regional marketing competitions to digital and social media honors for excellence—SMM has won many awards with our clients. Here are a few recent winners that honor our client’s businesses and the excellence we have accomplished together.