As Winters Bros. waste management grew, they found their brand was becoming fragmented across a variety of tactics. Our strategy was to set the wheels in motion with a fully modernized e-commerce website. From there we created a multi-media lead-generating marketing plan that defined the identity of Winters Bros. as a reliable, approachable and community-minded company. Through digital, social and traditional media, we gave Winters Bros. a consistent voice that was confident, somewhat playful, but very serious about keeping Long Island beautiful. While our campaign far exceeded client expectations, it was our lead generation that shined brightest, bringing in one million in new sales in the first year online.