Putting Monroe College on the New York City Map
Monroe College, a for-profit school based in the Bronx and New Rochelle, needed a new, more targeted approach to grow stronger applicant pools. After studying their current campaign, we determined that they needed to scale back on older, less measurable media, and make the move to a more intricate digital tracking matrix. This would allow Monroe to pinpoint prospects across a variety of criteria, including demographic, student type, degree interest, prior education and more. While the overall brand messaging stayed consistent, our strategy was to supplement traditional marketing tactics with digital tools such as banners, keyword search, social media content and mobile advertising. Weekly reports allowed us to make adjustments to the schedule in real time. As a result, Monroe’s student body has continued to increase with a more efficient cost per enrollment and the student body has become more diversified, with recruits from over 35 countries. Washington Monthly Magazine recently named Monroe’s dynamic graduate school as one of the “Top 100 Master’s Universities in the U.S.”
Digital Ads That Told Monroe’s Story… and Discovered Theirs
Keeping Commercials a “Part of It”
Higher Education Ads with High Production Value
On-the-Mark Messaging for an On-the-Go Audience
Like What You See?
So did others—from national and regional marketing competitions to digital and social media honors for excellence—SMM has won many awards with our clients. Here are a few recent winners that honor our client’s businesses and the excellence we have accomplished together.