Royal Products

Branded in Steel, With a Solid Gold Marketing Approach


Royal Products, the manufacturer of a full-line of high-end metalworking accessories, tasked SMM to rebrand the company and move it to the forefront as an innovative market leader. Our strategy began with a powerful, overarching tagline, “Optimize Everything,” which positioned the company’s top-line products as the key to making machinery work better, faster and more predictably, while delivering a strong and consistent brand statement throughout. From there, we backed the promise of performance up with an integrated campaign that was equal parts brand advertising (digital, print, video), tactical product marketing, sales promotion and public relations.

Industry Advertising the Put the Peddle to the Metal


Royal Products product print ads

Informational Booklets that Were Real Page-Turners


Royal Products trifold brochure mockup

Product Videos That Delivered the Goods…and the Humor


High Trade Show Traffic for our High-Performance Accessories


Royal Products Tradeshow Display

Other Work


Mill-Max

Mill Max

Bystronic

Bystronic

Festo

Festo

Hoya HD3

Hoya HD3

Like What You See?


So did others—from national and regional marketing competitions to digital and social media honors for excellence—SMM has won many awards with our clients. Here are a few recent winners that honor our client’s businesses and the excellence we have accomplished together.

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