Mill-Max

A High-Performance Message to Highly Targeted Clients


Mill-Max, the largest manufacturer of precision-machined interconnects in North America, found itself challenged by the emergence of short-lived electronics and the trend some industries were making to go with lower-quality, less costly “stamped and formed” products. Our strategy to move Mill-Max forward was to identify its key selling strengths and exploit them to targeted industries where reliability and performance were critical concerns: industrial, aerospace, medical and military. Once identified, we developed a multi-media rollout that included print advertising, videos and a two-time Davey Award-winning digital campaign.

Connecting to Customers Through Promotional Videos


Digital Ads Spring-Loaded for Success


Traditional Marketing as Reliable as the Mill-Max Name


Millmax magazine full spread ad mockup

Big Results for Their Small Products


Goals:

Results:

  • Increase leads through digital media
  • Elevate brand to reflect company's #1 status

Results:

NEW LEADS
in 9 Months
PRODUCT SAMPLE
AND CATALOG
REQUESTS
%
INCREASE IN BRAND AWARENESS
(Readership Studies)

Other Work


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Like What You See?


So did others—from national and regional marketing competitions to digital and social media honors for excellence—SMM has won many awards with our clients. Here are a few recent winners that honor our client’s businesses and the excellence we have accomplished together.

LET'S GET MOVING

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Smithtown, NY 11787
631-265-5160
marketing@smmadvertising.com

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