A high-performance message to highly targeted clients
Mill-Max, the largest manufacturer of precision-machined interconnects in North America, found itself challenged by the emergence of short-lived electronics and the trend some industries were making to go with lower-quality, less costly “stamped and formed” products. Our strategy to move Mill-Max forward was to identify its key selling strengths and exploit them to targeted industries where reliability and performance were critical concerns: industrial, aerospace, medical and military. Once identified, we developed a multi-media rollout that included print advertising, videos and a two-time Davey Award-winning digital campaign.
In 9 months
For product samples and catalogs
In brand awareness
Connecting to customers through promotional videos
Digital ads spring-loaded for success
Traditional marketing as reliable as the Mill-Max name
Like what you see?
So did others. From national and regional marketing competitions to digital and social media honors for excellence, SMM has won many awards with our clients. Here are a few recent winners that honor our clients' businesses and the excellence we have accomplished together.
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