Skip to content

Festo

A more humanistic approach to automation


Festo, a global manufacturer of process control and factory automation solutions, was seeking a way to promote their media flow product line worldwide.

The Challenge

SMM needed to build a creative platform that could resonate across many cultures – to tell Festo’s story in a way that was original, motivational, strategically sound, and built to engage global customers. As our solution, we chose sports. A campaign was developed that assigned human characteristics to each product - treating each as an “MVP” on the media flow automation team. This theme extended to the name of the microsite: /teamwork

The Solution

Collaborating with a strong PR push, we created a series of creative communication tools, including collateral materials, print and digital ads, targeted eblasts, newsletters, social media content and, first and foremost, a microsite/app that was as informative as it was interactive and entertaining. After a successful rollout in the United States, the campaign has found success in 27 other countries around the globe, and has been discussed and showcased in dozens of trade magazines and industry websites.

Festo magazine article Process Automation

View more of our work

Twomey Latham

Twomey Latham

Suffolk County Fire and Rescue

Suffolk County Fire and Rescue

Monroe College

Monroe College

Bystronic

Bystronic

Twomey Latham

Twomey Latham

Suffolk County Fire and Rescue

Suffolk County Fire and Rescue

Monroe College

Monroe College

Bystronic

Bystronic

Like what you see?


So did others. From national and regional marketing competitions to digital and social media honors for excellence, SMM has won many awards with our clients. Here are a few recent winners that honor our clients' businesses and the excellence we have accomplished together.

© 1985 - 2024 SMM Advertising. All Rights Reserved.

Scroll To Top