A More Humanistic Approach to Automation
Festo, a global manufacturer of process control and factory automation solutions, was seeking a way to promote their media flow product line worldwide.
SMM needed to build a creative platform that could resonate across many cultures – to tell Festo’s story in a way that was original, motivational, strategically sound, and built to engage global customers. As our solution, we chose sports. A campaign was developed that assigned human characteristics to each product - treating each as an “MVP” on the media flow automation team. This theme extended to the name of the microsite: /teamwork
Collaborating with a strong PR push, we created a series of creative communication tools, including collateral materials, print and digital ads, targeted eblasts, newsletters, social media content and, first and foremost, a microsite/app that was as informative as it was interactive and entertaining. After a successful rollout in the United States, the campaign has found success in 27 other countries around the globe, and has been discussed and showcased in dozens of trade magazines and industry websites.
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