SMM Advertising, based in Smithtown, N.Y., won a Silver Telly, the top award, for an online video ad for client Albrecht, a maker of precision machining equipment. The video was part of a comprehensive campaign to introduce a new precision chuck, or bit holder, which the agency dubbed “Überchuck” to play off the client’s German heritage and that nation’s reputation for precision machinery. The humorous two-minute video, which was used online and at trade shows, depicts a busy day at Santa’s North Pole workshop. During a production meeting, Santa notes the milling department is burning through several chucks per shift, at $100 each. He holds up an Albrecht Überchuck, explains how it saves time and money, and orders the foreman to install them on all milling equipment immediately. The award was in the “Internet/Online Commercial – Miscellaneous” category.

To view the video, “Santa’s New Chucks” on SMM’s website click “The Work” (Albrecht). On YouTube: https://youtu.be/gWA2pxeXbw0

To view SMM’s Awards video: https://youtu.be/8o_xzkXZ53E

The Albrecht Überchuck video also received a Bronze Telly in the “Internet/Online Commercial – Use of Humor” category, and a Bronze People’s Telly for “Internet/Online Commercial – Commercial or Marketing Piece.” The Bronze Telly is the second highest award in each category.

SMM won a Bronze Telly in the ” Internet/Online Commercial – Entertainment/Amusement” category for its video trailer for the launch of the highly anticipated expansion pack for Sid Meier’s Civilization V, one of the most popular PC strategy games, from 2K Games. The 90-second video shows the realistic graphics and excitement of the new “Gods & Kings” edition of the best-selling game. To view the video for Sid Meier’s Civilization V “Gods & Kings” expansion pack on SMM’s website, click “The Work” (2K). On YouTube: https://youtu.be/Bnjl7628_jY

“SMM Advertising’s accomplishment of winning four Telly Awards illustrates their creativity, skill and dedication to their craft, serving as a testament to great film and video production,” said Linda Day, Executive Director of the Telly Awards.

“Winning the juried Telly Awards shows that creativity and imagination is important in the marketing process, whether for a groundbreaking video game or for a precision machine tool,” said Charlie MacLeod, President and CEO of SMM Advertising. “We are honored and pleased that our creativity has been recognized by a panel of our peers. And for winning the People’s Telly, we extend our sincere thanks to all who voted.”

The winners of Telly Awards, created in 1979, are determined by a panel of more than 500 industry professionals in advertising, video and film production, and TV programming. Online voting separately determines People’s Telly Award winners.