Customers connect with professional services they see as MORE human
Professional services are typically viewed as necessary but short-term. To build long-term loyalty, you need to stand for something more. SMM’s process is to isolate a brand’s humanity, then weave it into messaging that communicates both expertise and core values.
Winters Bros. were superstars in garbage collection, but few knew they had invested $7 million to build Long Island’s most state-of-the art recycling facility. We provided a consistent tone of voice across all media to sell dumpsters and convey their passion for a greener Long Island. Twomey Latham, an established east end law firm, needed a new look. We branded them in a way that reminded clients their big-time expertise was grounded in small-town values such as honesty and public service.
When selling success, don’t forget to sell the principles that got you there.
See what MORE can do for you
We prove our case through our clients' successes. See how our unique process has resulted in increased awareness, qualified leads, and raised profiles.
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