The foundation of any successful B2B marketing strategy is the generation of high-quality leads; setting up a steady flow of these leads will guarantee a sustainable rate of growth.
A successful strategy for generating leads should integrate elements of both inbound and outbound marketing. Your inbound efforts can be used to build credibility, which will attract more qualified leads, while your outbound efforts focus on making immediate contact.
Some methods for generating sales leads in the B2B or B2C sectors are listed below:
Content marketing
Traditional advertising
Email marketing
Social media marketing
Digital PR
Google search ads
Search engine optimization
Display & video ads
Remarketing
ATI of New York
LinkedIn sponsored ads & lead gen
ATI of New York
Automated email nurturing campaign
Festo
Facebook sponsored ads
YMCA
Google ads - search
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