Monroe College needed a new, more targeted approach to grow stronger applicant pools. After studying their current campaign, we determined that they needed to scale back on older, less measurable media, and make the move to a more intricate digital tracking matrix, targeting demographics, student types, degree interests, prior education and more. We supplemented traditional marketing tactics with digital tools such as banners, keyword search, social media content and mobile advertising.

As a result, Monroe’s student body has continued to increase with a more efficient cost per enrollment and the student body has become more diversified, with recruits from over 35 countries. Washington Monthly Magazine recently named Monroe’s dynamic graduate school as one of the “Top 100 Master’s Universities in the U.S.”