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SMM has been newly hired by three clients. Plaza Theatrical, ATI Industries and Life’s WORC have agreed to long-term arrangements for marketing, advertising and digital services. SMM will conduct strategic planning and provide creative services and campaign executions across a variety of platforms for each of these clients. “We are thrilled to be helping these three important Long Island-based organizations with branding and promotion,” said Charlie MacLeod, SMM’s CEO. “Taking them to their next level is particularly exciting.”
 
Plaza Theatrical is Nassau County’s only professional equity theatre, producing Broadway-caliber shows in Elmont. ATI Industries, headquartered in Hauppauge, is a world-class supplier of boilers, providing services in selection, maintenance and repair. Life’s WORC, based in Garden City, serves to facilitate an independent and fulfilling life experience for people with intellectual disabilities and autism. 
 
Several projects have begun and campaigns will commence in spring 2022.
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