PROFESSIONAL SERVICES

Professional services are typically viewed as necessary but short-term. To build long-term loyalty, you need to stand for something more. SMM’s process is to isolate a brand’s humanity, then weave it into messaging that communicates both expertise and core values.

Winters Bros. were superstars in garbage collection, but few knew they had invested $7 million to build Long Island’s most state-of-the art recycling facility. We provided a consistent tone of voice across all media to sell dumpsters and convey their passion for a greener Long Island. Twomey Latham, an established east end law firm, needed a new look. We branded them in a way that reminded clients their big-time expertise was grounded in small-town values such as honesty and public service.

When selling success, don’t forget to sell the principles that got you there.