To attract medical students, we had to think like them.
Our client, Texila American University, faced challenges in gaining organic visibility and attracting prospective students in a competitive online landscape. They needed a comprehensive Search Engine Optimization (SEO) strategy to improve search rankings, grow their digital presence, and reach students actively seeking Caribbean medical education opportunities.
SEO Audit
Competitor Analysis
Keyword Research
SEO Implementation
Content Creation
Web Design
Analytics & Reporting
We started with a fresh look...
We redesigned eight key pages of the client’s website to complement the overall strategy, which played a significant role in boosting performance. By enhancing the site’s visual appeal, improving brand consistency, and optimizing content on each page, we ensured the user experience was modern and engaging. These improvements helped increase session duration and conversion rates, contributing to the overall success of the SEO campaign.
We started with a fresh look...
We redesigned eight key pages of the client’s website to complement the overall strategy, which played a significant role in boosting performance. By enhancing the site’s visual appeal, improving brand consistency, and optimizing content on each page, we ensured the user experience was modern and engaging. These improvements helped increase session duration and conversion rates, contributing to the overall success of the SEO campaign.
continued with in-depth research...
SMM conducted an in-depth SEO audit, competitor analysis, and keyword research to identify high-impact keywords and optimize their website for both branded and non-branded search terms. By creating strategic content and focusing on long-tail keywords, we implemented a multi-phased SEO program, including blog posts targeting prospective students’ needs and optimizing site content for better visibility across search engines.
…and ended with out-of-this-world numbers.
5 primary non-branded keywords achieved page one rankings, including two at #1 for targeted phrases.
Site visibility grew by 25.3%, reaching 26.55% of the relevant search market.
96 keywords climbed to Google's first page, with 47 in the top 3 positions, dramatically increasing the client's online presence.
USA/Canada organic traffic increased by 153%, significantly expanding the client's reach in key markets.
5 primary non-branded keywords achieved page one rankings, including two at #1 for targeted phrases.
Site visibility grew by 25.3%, reaching 26.55% of the relevant search market.
96 keywords climbed to Google's first page, with 47 in the top 3 positions, dramatically increasing the client's online presence.
USA/Canada organic traffic increased by 153%, significantly expanding the client's reach in key markets.
5 primary non-branded keywords achieved page one rankings, including two at #1 for targeted phrases.
Site visibility grew by 25.3%, reaching 26.55% of the relevant search market.
96 keywords climbed to Google's first page, with 47 in the top 3 positions, dramatically increasing the client's online presence.
USA/Canada organic traffic increased by 153%, significantly expanding the client's reach in key markets.
Then awareness and leads followed.
The SEO transformation, along with a pilot digital marketing program, resulted in an increase in organic traffic and direct leads, establishing Texila as a tier-one competitor in a difficult category.
View more of our work
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School of Professional Development
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Town of Islip Economic Development
The Mako Group
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