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For most of my professional life I’ve been engaged in B2B and B2C advertising and marketing, on both the client and agency sides of the equation. We’re talking way more than a couple of decades here. I can remember back to when B2B was called “industrial” advertising, and the height of creativity was to put…

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In a recent blog I wrote about branding in the digital world, and how traditional brand research is becoming less relevant given the speed with which information spreads and the uncontrolled nature of social platforms. This also relates to the way brands and companies need to manage what we used to call “bad press” in…

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Homo Sapiens 2.0? I’ll begin by admitting that what I have to say sounds like science fiction, but it definitely is not. You probably haven’t come across the term “ transhumanism ” as yet – relatively few people have. It refers to a concept being knocked around by futurists and people who study the effects…

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For the past year or so I’ve been dutifully following the very public discussion on ROI as it relates to social networks and the digital media. I’ve tracked discussion threads, downloaded white papers, read articles online and in print (and yes, print does still matter). I initially approached the subject with interest, then continued to…

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