When calamity strikes, how should your brand react?

  It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…

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Earth Day Dilemma

Earth Day fish out of plastic bottles on back Every day should be Earth Daybackground with Earth

Every day should be Earth Day. If knowing the “Big Plastic Island in the Pacific” has grown to more than 600,000 square miles (about three time the size of France and twice the size of Texas) doesn’t motivate you to take care of our planet, what will? It’s just plain scary. This “island” is full…

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4 Brands Who Struck Luck This St. Patrick’s Day

Close up of green beer and shamrock

Many companies and brands find their most creative ideas for marketing campaigns during holidays both big and small. From Valentine’s Day to Halloween and even on Thanksgiving, you’ll find sweepstakes, giveaways, & holiday-themed treats. This St. Patrick’s Day you’re in luck! The four brands featured below have taken advantage of the green themed holiday in…

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4 Mistakes All Brand Builders Make

Illustration Business Man missing target with darts

77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding…

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3 New York City Holiday Favorites

bryant's park ice rink NYC

It’s that time of year again and the post-apocalyptic Halloween displays have already been replaced with holiday cheer. As much as we’d like to think that we’re not ready for the holiday season to begin, some of us have already started making plans. With the big apple being right in our very own backyard, what…

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Advertising with Amazon

Amazon Advertising logo

Chances are, you are among the 300 million people who buy products from Amazon. But even if you’re one of the rare few who don’t, a large segment of your customer base most likely does—and that makes Amazon Ads a good tool to use to reach your target audience. Continue reading to learn about the…

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MacLeod: How the ad industry can help kill fake news

Facebook display

Last month Facebook CEO Mark Zuckerberg appeared before Congress and apologized for his company’s mishandling of such issues as data privacy, for the proliferation of fake news and for allowing private companies like Cambridge Analytica unauthorized access to data. Zuckerberg promised Facebook would do a better job in the future. His statements clearly signal the…

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Five Marketing Lessons From the Easter Bunny

Easter bunny with number 5

Spring has sprung and with Easter right around the corner, one of the symbols of the season, the Easter Bunny, can be seen more and more in advertisements. But the iconic character isn’t just a vehicle for egg hunts and satisfying chocoholics’ cravings: You can actually get valuable marketing tips from this adorable little rabbit.…

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Where Madison Avenue Meets Paradise

Buck Deer looking through office window

Nestled in the heart of Central Long Island is the only Long Island advertising agency privileged enough to be directly adjacent to a 543-acre preserve known as Caleb Smith State Park Preserve—SMM Advertising. Our location and four-foot windows at ground level overlooking the park allow us to escape the hustle and bustle of everyday client…

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Five Marketing Psychology Principles You Shouldn’t Ignore

drawing of man with telephone operator inside his head

For many people, psychology theories are something they only thought about in their Psych 101 course. However, although you may not spend a lot of time now thinking about the finer points of cognitive development or the feeding times of Pavlov’s dog, the following are some psychological theories you should keep in mind in order…

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