Insights
How Video Drives Engagement Across the Sales Funnel
In the B2B manufacturing space, video serves as far more than a tool for showcasing products and services—it is a strategic asset that guides prospects through every stage of the sales funnel. From generating initial awareness to sealing the deal and nurturing long-term loyalty, video delivers tailored, impactful messaging that meets your audience exactly where…
Read MoreThe Power of Video in B2B Manufacturing
As digital media usage skyrockets, video has emerged as a game-changing force for B2B manufacturing companies. In manufacturing, video isn’t just about capturing attention. It’s also about simplifying complex processes, showcasing products in their best light, and earning a deep level of trust with potential customers. Think of it as a powerful visual tool that…
Read MoreDemand Generation vs. Lead Generation: Unlocking the Secrets of B2B Success
Navigating the B2B marketing landscape can sometimes feel like embarking on an epic adventure. Along the way, two mighty allies can help guide your journey: demand generation and lead generation. But what makes these two marketing powerhouses different? Let’s dive into their distinct roles and discover how they can work together to propel your…
Read MoreLeverage B2C Emotion in B2B Marketing
B2B and B2C marketing typically have distinct approaches due to their differences in target audiences, purchase processes, and decision-making dynamics. While most B2B clients might be more interested in cold hard facts, statistics, and case studies compared to your typical B2C audience, facilitating relationships through emotional connections will always play a crucial role in…
Read MoreB2B Marketing Trends to Watch in 2024: Navigating the Evolving Landscape
As we approach the year 2024, the B2B marketing landscape continues to evolve at a rapid pace, driven by technological advancements, changing consumer behaviors, and emerging market trends. To stay ahead in this dynamic environment, businesses must be proactive in adopting the latest strategies and tools. In this article, we will explore three key areas…
Read MoreEffective D2C Marketing Strategies for Black Friday and the Holiday Season
The National Retail Federation today forecasted that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion. Retailers may spend an entire year planning their Black Friday and Holiday sales based on these statistics. They use the…
Read MoreThe Value of Strategic Recruitment Marketing
Strategic recruiting plays a crucial role in the success and growth of any organization. Effective recruiting ensures that companies have a talented and diverse workforce that can drive innovation, increase productivity and achieve sustainable competitive advantage. This is where marketing comes in! Applying marketing principles and techniques to your recruitment process can lead to the…
Read More10 Tips for an Effective Email Marketing Program
Email marketing is a great way to get into contact with your target audience and personally tell them about the product or service that you’re selling. Of course, having a visually appealing presentation is important, but your marketing email doesn’t need to be highly designed or have a lot of images in order to be…
Read MoreProduce Video Content That Inspires!
People choose to consume video content over other forms of media for different reasons, such as to learn something new, to relax after a long day, or even to keep up with the trends. However, more than half of those who watch video content do so to be entertained or inspired! Living in a visual…
Read MoreWhen calamity strikes, how should your brand react?
It’s been tough the last few months. On an emotional level, marketing managers are drained, stressed and probably a little scared of the possibility of impending doom. Yet, on a business level, what should we be doing for our brands to be prepared for when things turn around? How do we not get stuck…
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